#e73b4e ≈ Amaranth
#e73b4e is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 90.59% red, 23.14% green and 30.59% blue; printed in CMYK it uses 0% cyan, 74.46% magenta, 66.23% yellow and 9.41% black. Its hue angle is 353.37°, with 78.18% saturation and 56.86% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. Black text on this color reaches a contrast ratio of 5.13:1 (WCAG AA). The closest named color is Amaranth (#e52b50), ΔE 3.19.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #ff3366 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.2067 |
Shades
#e73b4e mixed progressively with black.
Tints
#e73b4e mixed progressively with white.
Tones
#e73b4e mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-e73b4e {
color: #e73b4e;
}
.bg-e73b4e {
background-color: #e73b4e;
color: #000000;
}
.border-e73b4e {
border: 2px solid #e73b4e;
}
:root {
--color-primary: #e73b4e;
--color-primary-rgb: 231 59 78;
--color-primary-hsl: 353 78% 57%;
}
.gradient-e73b4e {
background: linear-gradient(135deg, #e73b4e, #e77e3b);
}
.shadow-e73b4e {
box-shadow: 0 8px 24px rgb(231 59 78 / 0.35);
}
Amaranth
#e73b4e rgb(231, 59, 78) hsl(353, 78%, 57%) Amaranth
#3be7d4 rgb(59, 231, 212) hsl(173, 78%, 57%) Turquoise
#4ee73b rgb(78, 231, 59) hsl(113, 78%, 57%) Malachite
#3b4ee7 rgb(59, 78, 231) hsl(233, 78%, 57%) Iris