#E70C19

#e70c19 ≈ Lust

  • red
  • Lightness: medium
  • Saturation: vivid
  • Warm

#e70c19 is a color from the red family, with medium lightness and vivid saturation. In the RGB model it is made of 90.59% red, 4.71% green and 9.8% blue; printed in CMYK it uses 0% cyan, 94.81% magenta, 89.18% yellow and 9.41% black. Its hue angle is 356.44°, with 90.12% saturation and 47.65% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 4.7:1 (WCAG AA). The closest named color is Lust (#e62020), ΔE 1.11.

Description generated from the measured properties of this color.

Conversions of #e70c19 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#ff0000
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1732

Readable text 4.7:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 4.46:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #747474 ≈ 0.003% of males
Achromatomaly #ae5b5c ≈ 0.001% of males
Protanopia #635714 ≈ 1.01% of males
Deuteranopia #948300 ≈ 1.27% of males
Tritanopia #ff0018 ≈ 0.0001% of males
Protanomaly #a84516 ≈ 1.08% of males
Deuteranomaly #bb680d ≈ 4.63% of males
Tritanomaly #f60019 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-e70c19 {
  color: #e70c19;
}
Background
.bg-e70c19 {
  background-color: #e70c19;
  color: #ffffff;
}
Border
.border-e70c19 {
  border: 2px solid #e70c19;
}
CSS variables
:root {
  --color-primary: #e70c19;
  --color-primary-rgb: 231 12 25;
  --color-primary-hsl: 356 90% 48%;
}
Gradient
.gradient-e70c19 {
  background: linear-gradient(135deg, #e70c19, #e76d0c);
}
Colored shadow
.shadow-e70c19 {
  box-shadow: 0 8px 24px rgb(231 12 25 / 0.35);
}

Lust
#e70c19  rgb(231, 12, 25)  hsl(356, 90%, 48%)  Lust
#0ce7da  rgb(12, 231, 218)  hsl(176, 90%, 48%)  Bright Turquoise
#19e70c  rgb(25, 231, 12)  hsl(116, 90%, 48%)  Lime
#0c19e7  rgb(12, 25, 231)  hsl(236, 90%, 48%)  Blue