#e70c19 ≈ Lust
#e70c19 is a color from the red family, with medium lightness and vivid saturation. In the RGB model it is made of 90.59% red, 4.71% green and 9.8% blue; printed in CMYK it uses 0% cyan, 94.81% magenta, 89.18% yellow and 9.41% black. Its hue angle is 356.44°, with 90.12% saturation and 47.65% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 4.7:1 (WCAG AA). The closest named color is Lust (#e62020), ΔE 1.11.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #ff0000 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1732 |
Shades
#e70c19 mixed progressively with black.
Tints
#e70c19 mixed progressively with white.
Tones
#e70c19 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-e70c19 {
color: #e70c19;
}
.bg-e70c19 {
background-color: #e70c19;
color: #ffffff;
}
.border-e70c19 {
border: 2px solid #e70c19;
}
:root {
--color-primary: #e70c19;
--color-primary-rgb: 231 12 25;
--color-primary-hsl: 356 90% 48%;
}
.gradient-e70c19 {
background: linear-gradient(135deg, #e70c19, #e76d0c);
}
.shadow-e70c19 {
box-shadow: 0 8px 24px rgb(231 12 25 / 0.35);
}
Lust
#e70c19 rgb(231, 12, 25) hsl(356, 90%, 48%) Lust
#0ce7da rgb(12, 231, 218) hsl(176, 90%, 48%) Bright Turquoise
#19e70c rgb(25, 231, 12) hsl(116, 90%, 48%) Lime
#0c19e7 rgb(12, 25, 231) hsl(236, 90%, 48%) Blue