#D90CA0

#d90ca0 ≈ Medium Violet Red

  • magenta
  • Lightness: medium
  • Saturation: vivid
  • Balanced

#d90ca0 is a color from the magenta family, with medium lightness and vivid saturation. In the RGB model it is made of 85.1% red, 4.71% green and 62.75% blue; printed in CMYK it uses 0% cyan, 94.47% magenta, 26.27% yellow and 14.9% black. Its hue angle is 316.68°, with 89.52% saturation and 44.9% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 4.66:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 5.37.

Description generated from the measured properties of this color.

Conversions of #d90ca0 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1755

Readable text 4.66:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 4.51:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓

Achromatopsia #747474 ≈ 0.003% of males
Achromatomaly #a65c88 ≈ 0.001% of males
Protanopia #3660a3 ≈ 1.01% of males
Deuteranopia #757f9c ≈ 1.27% of males
Tritanopia #e8035e ≈ 0.0001% of males
Protanomaly #954ca2 ≈ 1.08% of males
Deuteranomaly #a7659e ≈ 4.63% of males
Tritanomaly #e2077e ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-d90ca0 {
  color: #d90ca0;
}
Background
.bg-d90ca0 {
  background-color: #d90ca0;
  color: #ffffff;
}
Border
.border-d90ca0 {
  border: 2px solid #d90ca0;
}
CSS variables
:root {
  --color-primary: #d90ca0;
  --color-primary-rgb: 217 12 160;
  --color-primary-hsl: 317 90% 45%;
}
Gradient
.gradient-d90ca0 {
  background: linear-gradient(135deg, #d90ca0, #d90c3a);
}
Colored shadow
.shadow-d90ca0 {
  box-shadow: 0 8px 24px rgb(217 12 160 / 0.35);
}

Medium Violet Red
#d90ca0  rgb(217, 12, 160)  hsl(317, 90%, 45%)  Medium Violet Red
#0cd945  rgb(12, 217, 69)  hsl(137, 90%, 45%)  Malachite
#a0d90c  rgb(160, 217, 12)  hsl(77, 90%, 45%)  Yellow Green
#0ca0d9  rgb(12, 160, 217)  hsl(197, 90%, 45%)  Carolina Blue