#d70697 ≈ Medium Violet Red
#d70697 is a color from the magenta family, with medium lightness and vivid saturation. In the RGB model it is made of 84.31% red, 2.35% green and 59.22% blue; printed in CMYK it uses 0% cyan, 97.21% magenta, 29.77% yellow and 15.69% black. Its hue angle is 318.37°, with 94.57% saturation and 43.33% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 4.81:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 3.91.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #cc0099 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1681 |
Shades
#d70697 mixed progressively with black.
Tints
#d70697 mixed progressively with white.
Tones
#d70697 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-d70697 {
color: #d70697;
}
.bg-d70697 {
background-color: #d70697;
color: #ffffff;
}
.border-d70697 {
border: 2px solid #d70697;
}
:root {
--color-primary: #d70697;
--color-primary-rgb: 215 6 151;
--color-primary-hsl: 318 95% 43%;
}
.gradient-d70697 {
background: linear-gradient(135deg, #d70697, #d7062f);
}
.shadow-d70697 {
box-shadow: 0 8px 24px rgb(215 6 151 / 0.35);
}
Medium Violet Red
#d70697 rgb(215, 6, 151) hsl(318, 95%, 43%) Medium Violet Red
#06d746 rgb(6, 215, 70) hsl(138, 95%, 43%) Malachite
#97d706 rgb(151, 215, 6) hsl(78, 95%, 43%) Yellow Green
#0697d7 rgb(6, 151, 215) hsl(198, 95%, 43%) Carolina Blue