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#D40FA7

#d40fa7 ≈ Medium Violet Red

  • magenta
  • Lightness: medium
  • Saturation: vivid
  • Balanced
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#d40fa7 is a color from the magenta family, with medium lightness and vivid saturation. In the RGB model it is made of 83.14% red, 5.88% green and 65.49% blue; printed in CMYK it uses 0% cyan, 92.92% magenta, 21.23% yellow and 16.86% black. Its hue angle is 313.71°, with 86.78% saturation and 44.51% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 4.74:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 6.2.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1713

Complementary

  1. #d40fa7
  2. #0fd43c

Split complementary

  1. #d40fa7
  2. #44d40f
  3. #0fd49f

Analogous

  1. #9f0fd4
  2. #d40fa7
  3. #d40f44

Triadic

  1. #d40fa7
  2. #a7d40f
  3. #0fa7d4

Tetradic

  1. #d40fa7
  2. #d43c0f
  3. #0fd43c
  4. #0fa7d4

Square

  1. #d40fa7
  2. #d49f0f
  3. #0fd43c
  4. #0f44d4

Monochromatic

  1. #450536
  2. #8d0a6f
  3. #d40fa7
  4. #f13ec8
  5. #f686dd

Shades

#d40fa7 mixed progressively with black.

  1. #d40fa7
  2. #bf0e96
  3. #aa0c86
  4. #940b75
  5. #7f0964
  6. #6a0854
  7. #550643
  8. #400532
  9. #2a0321
  10. #150211
  11. #000000

Tints

#d40fa7 mixed progressively with white.

  1. #d40fa7
  2. #d827b0
  3. #dd3fb9
  4. #e157c1
  5. #e56fca
  6. #ea87d3
  7. #ee9fdc
  8. #f2b7e5
  9. #f6cfed
  10. #fbe7f6
  11. #ffffff

Tones

#d40fa7 mixed progressively with gray.

  1. #d40fa7
  2. #cc1aa3
  3. #c3269f
  4. #bb319b
  5. #b23c97
  6. #aa4894
  7. #a25390
  8. #995e8c
  9. #916988
  10. #887584
  11. #808080

Readable text 4.74:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 4.43:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #737373 ≈ 0.003% of males
Achromatomaly #a35b8b ≈ 0.001% of males
Protanopia #2d60aa ≈ 1.01% of males
Deuteranopia #6f7da3 ≈ 1.27% of males
Tritanopia #e21963 ≈ 0.0001% of males
Protanomaly #904ca9 ≈ 1.08% of males
Deuteranomaly #a163a5 ≈ 4.63% of males
Tritanomaly #dc1684 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-d40fa7 {
  color: #d40fa7;
}
Background
.bg-d40fa7 {
  background-color: #d40fa7;
  color: #ffffff;
}
Border
.border-d40fa7 {
  border: 2px solid #d40fa7;
}
CSS variables
:root {
  --color-primary: #d40fa7;
  --color-primary-rgb: 212 15 167;
  --color-primary-hsl: 314 87% 45%;
}
Gradient
.gradient-d40fa7 {
  background: linear-gradient(135deg, #d40fa7, #d40f44);
}
Colored shadow
.shadow-d40fa7 {
  box-shadow: 0 8px 24px rgb(212 15 167 / 0.35);
}

#c71585 Medium Violet Red ΔE 6.20 #c54b8c Mulberry ΔE 8.36 #fc0fc0 Shocking Pink ΔE 8.63 #fe28a2 Persian Rose ΔE 10.71 #cf3476 Telemagenta ΔE 10.96 #9a4eae Purpureus ΔE 11.23 #ba55d3 Medium Orchid ΔE 11.24 #2bf058 Inverted #737373 Grayscale 

Medium Violet Red
#d40fa7  rgb(212, 15, 167)  hsl(314, 87%, 45%)  Medium Violet Red
#0fd43c  rgb(15, 212, 60)  hsl(134, 87%, 45%)  Lime Green
#a7d40f  rgb(167, 212, 15)  hsl(74, 87%, 45%)  Yellow Green
#0fa7d4  rgb(15, 167, 212)  hsl(194, 87%, 45%)  Bondi Blue