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#C40D70

#c40d70 ≈ Medium Violet Red

  • rose
  • Lightness: medium
  • Saturation: strong
  • Balanced
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#c40d70 is a color from the rose family, with medium lightness and strong saturation. In the RGB model it is made of 76.86% red, 5.1% green and 43.92% blue; printed in CMYK it uses 0% cyan, 93.37% magenta, 42.86% yellow and 23.14% black. Its hue angle is 327.54°, with 87.56% saturation and 40.98% lightness in HSL. It sits between warm and cool, and is often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 5.77:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 4.35.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0066
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1319

Complementary

  1. #c40d70
  2. #0dc461

Split complementary

  1. #c40d70
  2. #15c40d
  3. #0dc4bc

Analogous

  1. #bc0dc4
  2. #c40d70
  3. #c40d15

Triadic

  1. #c40d70
  2. #70c40d
  3. #0d70c4

Tetradic

  1. #c40d70
  2. #c4610d
  3. #0dc461
  4. #0d70c4

Square

  1. #c40d70
  2. #c4bc0d
  3. #0dc461
  4. #0d15c4

Monochromatic

  1. #35031e
  2. #7c0847
  3. #c40d70
  4. #f12c97
  5. #f674ba

Shades

#c40d70 mixed progressively with black.

  1. #c40d70
  2. #b00c65
  3. #9d0a5a
  4. #89094e
  5. #760843
  6. #620738
  7. #4e052d
  8. #3b0422
  9. #270316
  10. #14010b
  11. #000000

Tints

#c40d70 mixed progressively with white.

  1. #c40d70
  2. #ca257e
  3. #d03d8d
  4. #d6569b
  5. #dc6ea9
  6. #e286b8
  7. #e79ec6
  8. #edb6d4
  9. #f3cfe2
  10. #f9e7f1
  11. #ffffff

Tones

#c40d70 mixed progressively with gray.

  1. #c40d70
  2. #bd1972
  3. #b62473
  4. #b03075
  5. #a93b76
  6. #a24778
  7. #9b527a
  8. #945e7b
  9. #8e697d
  10. #87757e
  11. #808080

Readable text 5.77:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.64:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #666666 ≈ 0.003% of males
Achromatomaly #95506a ≈ 0.001% of males
Protanopia #425172 ≈ 1.01% of males
Deuteranopia #72716c ≈ 1.27% of males
Tritanopia #d50042 ≈ 0.0001% of males
Protanomaly #8a4071 ≈ 1.08% of males
Deuteranomaly #9a596e ≈ 4.63% of males
Tritanomaly #ce0058 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-c40d70 {
  color: #c40d70;
}
Background
.bg-c40d70 {
  background-color: #c40d70;
  color: #ffffff;
}
Border
.border-c40d70 {
  border: 2px solid #c40d70;
}
CSS variables
:root {
  --color-primary: #c40d70;
  --color-primary-rgb: 196 13 112;
  --color-primary-hsl: 328 88% 41%;
}
Gradient
.gradient-c40d70 {
  background: linear-gradient(135deg, #c40d70, #c40d15);
}
Colored shadow
.shadow-c40d70 {
  box-shadow: 0 8px 24px rgb(196 13 112 / 0.35);
}

#c71585 Medium Violet Red ΔE 4.35 #cf3476 Telemagenta ΔE 5.47 #d71868 Dogwood Rose ΔE 6.12 #a50b5e Jazzberry Jam ΔE 6.47 #c54b8c Mulberry ΔE 8.66 #e3256b Razzmatazz ΔE 9.34 #e0115f Ruby ΔE 9.43 #3bf28f Inverted #666666 Grayscale 

Medium Violet Red
#c40d70  rgb(196, 13, 112)  hsl(328, 88%, 41%)  Medium Violet Red
#0dc461  rgb(13, 196, 97)  hsl(148, 88%, 41%)  Emerald
#70c40d  rgb(112, 196, 13)  hsl(88, 88%, 41%)  Kelly Green
#0d70c4  rgb(13, 112, 196)  hsl(208, 88%, 41%)  True Blue