#BD7964

#bd7964 ≈ Terra Cotta

  • orange
  • Lightness: medium
  • Saturation: moderate
  • Warm

#bd7964 is a color from the orange family, with medium lightness and moderate saturation. In the RGB model it is made of 74.12% red, 47.45% green and 39.22% blue; printed in CMYK it uses 0% cyan, 35.98% magenta, 47.09% yellow and 25.88% black. Its hue angle is 14.16°, with 40.27% saturation and 56.67% lightness in HSL. It is a warm color, often associated with enthusiasm, warmth and creativity. Designers typically use it for call-to-action buttons, food and restaurant brands and brand accents. Black text on this color reaches a contrast ratio of 6.08:1 (WCAG AA). The closest named color is Terra Cotta (#e2725b), ΔE 7.76.

Description generated from the measured properties of this color.

Conversions of #bd7964 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc6666
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.2541

Readable text 3.45:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕
Readable text 6.08:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓

Achromatopsia #8a8a8a ≈ 0.003% of males
Achromatomaly #a1847d ≈ 0.001% of males
Protanopia #8a8162 ≈ 1.01% of males
Deuteranopia #9a9063 ≈ 1.27% of males
Tritanopia #cc6e74 ≈ 0.0001% of males
Protanomaly #a17e63 ≈ 1.08% of males
Deuteranomaly #a98764 ≈ 4.63% of males
Tritanomaly #c6736e ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd7964 {
  color: #bd7964;
}
Background
.bg-bd7964 {
  background-color: #bd7964;
  color: #000000;
}
Border
.border-bd7964 {
  border: 2px solid #bd7964;
}
CSS variables
:root {
  --color-primary: #bd7964;
  --color-primary-rgb: 189 121 100;
  --color-primary-hsl: 14 40% 57%;
}
Gradient
.gradient-bd7964 {
  background: linear-gradient(135deg, #bd7964, #bda664);
}
Colored shadow
.shadow-bd7964 {
  box-shadow: 0 8px 24px rgb(189 121 100 / 0.35);
}

Terra Cotta
#bd7964  rgb(189, 121, 100)  hsl(14, 40%, 57%)  Terra Cotta
#64a8bd  rgb(100, 168, 189)  hsl(194, 40%, 57%)  Moonstone Blue
#64bd79  rgb(100, 189, 121)  hsl(134, 40%, 57%)  Emerald
#7964bd  rgb(121, 100, 189)  hsl(254, 40%, 57%)  Slate Blue