#BD405E

#bd405e ≈ Brick Red

  • red
  • Lightness: medium
  • Saturation: moderate
  • Warm

#bd405e is a color from the red family, with medium lightness and moderate saturation. In the RGB model it is made of 74.12% red, 25.1% green and 36.86% blue; printed in CMYK it uses 0% cyan, 66.14% magenta, 50.26% yellow and 25.88% black. Its hue angle is 345.6°, with 49.41% saturation and 49.61% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.17:1 (WCAG AA). The closest named color is Brick Red (#cb4154), ΔE 5.35.

Description generated from the measured properties of this color.

Conversions of #bd405e into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1529

Readable text 5.17:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 4.06:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #6d6d6d ≈ 0.003% of males
Achromatomaly #945e67 ≈ 0.001% of males
Protanopia #5d5d5f ≈ 1.01% of males
Deuteranopia #7d765b ≈ 1.27% of males
Tritanopia #ce2b4c ≈ 0.0001% of males
Protanomaly #8e535e ≈ 1.08% of males
Deuteranomaly #9b655c ≈ 4.63% of males
Tritanomaly #c73554 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd405e {
  color: #bd405e;
}
Background
.bg-bd405e {
  background-color: #bd405e;
  color: #ffffff;
}
Border
.border-bd405e {
  border: 2px solid #bd405e;
}
CSS variables
:root {
  --color-primary: #bd405e;
  --color-primary-rgb: 189 64 94;
  --color-primary-hsl: 346 49% 50%;
}
Gradient
.gradient-bd405e {
  background: linear-gradient(135deg, #bd405e, #bd6140);
}
Colored shadow
.shadow-bd405e {
  box-shadow: 0 8px 24px rgb(189 64 94 / 0.35);
}

Brick Red
#bd405e  rgb(189, 64, 94)  hsl(346, 49%, 50%)  Brick Red
#40bd9f  rgb(64, 189, 159)  hsl(166, 49%, 50%)  Mint
#5ebd40  rgb(94, 189, 64)  hsl(106, 49%, 50%)  Kelly Green
#405ebd  rgb(64, 94, 189)  hsl(226, 49%, 50%)  Denim