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#BD401D

#bd401d ≈ Rust

  • orange
  • Lightness: medium
  • Saturation: strong
  • Warm
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#bd401d is a color from the orange family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 25.1% green and 11.37% blue; printed in CMYK it uses 0% cyan, 66.14% magenta, 84.66% yellow and 25.88% black. Its hue angle is 13.13°, with 73.39% saturation and 42.75% lightness in HSL. It is a warm color, often associated with enthusiasm, warmth and creativity. Designers typically use it for call-to-action buttons, food and restaurant brands and brand accents. White text on this color reaches a contrast ratio of 5.36:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 3.28.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1457

Complementary

  1. #bd401d
  2. #1d9abd

Split complementary

  1. #bd401d
  2. #1dbd90
  3. #1d4abd

Analogous

  1. #bd1d4a
  2. #bd401d
  3. #bd901d

Triadic

  1. #bd401d
  2. #1dbd40
  3. #401dbd

Tetradic

  1. #bd401d
  2. #9abd1d
  3. #1d9abd
  4. #401dbd

Square

  1. #bd401d
  2. #4abd1d
  3. #1d9abd
  4. #901dbd

Monochromatic

  1. #381309
  2. #7b2a13
  3. #bd401d
  4. #e26744
  5. #ed9d87

Shades

#bd401d mixed progressively with black.

  1. #bd401d
  2. #aa3a1a
  3. #973317
  4. #842d14
  5. #712611
  6. #5f200f
  7. #4c1a0c
  8. #391309
  9. #260d06
  10. #130603
  11. #000000

Tints

#bd401d mixed progressively with white.

  1. #bd401d
  2. #c45334
  3. #ca664a
  4. #d17961
  5. #d78c77
  6. #dea08e
  7. #e5b3a5
  8. #ebc6bb
  9. #f2d9d2
  10. #f8ece8
  11. #ffffff

Tones

#bd401d mixed progressively with gray.

  1. #bd401d
  2. #b74627
  3. #b14d31
  4. #ab533b
  5. #a55a45
  6. #9f604f
  7. #986658
  8. #926d62
  9. #8c736c
  10. #867a76
  11. #808080

Readable text 5.36:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.91:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #6b6b6b ≈ 0.003% of males
Achromatomaly #935c56 ≈ 0.001% of males
Protanopia #655917 ≈ 1.01% of males
Deuteranopia #837516 ≈ 1.27% of males
Tritanopia #d01939 ≈ 0.0001% of males
Protanomaly #905019 ≈ 1.08% of males
Deuteranomaly #9e6419 ≈ 4.63% of males
Tritanomaly #c92d30 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd401d {
  color: #bd401d;
}
Background
.bg-bd401d {
  background-color: #bd401d;
  color: #ffffff;
}
Border
.border-bd401d {
  border: 2px solid #bd401d;
}
CSS variables
:root {
  --color-primary: #bd401d;
  --color-primary-rgb: 189 64 29;
  --color-primary-hsl: 13 73% 43%;
}
Gradient
.gradient-bd401d {
  background: linear-gradient(135deg, #bd401d, #bd901d);
}
Colored shadow
.shadow-bd401d {
  box-shadow: 0 8px 24px rgb(189 64 29 / 0.35);
}

#b7410e Rust ΔE 3.28 #cb410b Sinopia ΔE 4.03 #c04000 Mahogany ΔE 4.29 #d40000 Rosso Corsa ΔE 5.94 #c80815 Venetian Red ΔE 6.94 #a0522d Sienna ΔE 7.40 #cf1020 Lava ΔE 7.75 #42bfe2 Inverted #6b6b6b Grayscale 

Rust
#bd401d  rgb(189, 64, 29)  hsl(13, 73%, 43%)  Rust
#1d9abd  rgb(29, 154, 189)  hsl(193, 73%, 43%)  Bondi Blue
#1dbd40  rgb(29, 189, 64)  hsl(133, 73%, 43%)  Lime Green
#401dbd  rgb(64, 29, 189)  hsl(253, 73%, 43%)  Medium Blue