#BD321B

#bd321b ≈ Venetian Red

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm

#bd321b is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 19.61% green and 10.59% blue; printed in CMYK it uses 0% cyan, 73.54% magenta, 85.71% yellow and 25.88% black. Its hue angle is 8.52°, with 75% saturation and 42.35% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.78:1 (WCAG AA). The closest named color is Venetian Red (#c80815), ΔE 3.94.

Description generated from the measured properties of this color.

Conversions of #bd321b into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1318

Readable text 5.78:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.64:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #666666 ≈ 0.003% of males
Achromatomaly #915552 ≈ 0.001% of males
Protanopia #5d5216 ≈ 1.01% of males
Deuteranopia #7f7112 ≈ 1.27% of males
Tritanopia #d1002e ≈ 0.0001% of males
Protanomaly #8e4718 ≈ 1.08% of males
Deuteranomaly #9c5e16 ≈ 4.63% of males
Tritanomaly #c91528 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd321b {
  color: #bd321b;
}
Background
.bg-bd321b {
  background-color: #bd321b;
  color: #ffffff;
}
Border
.border-bd321b {
  border: 2px solid #bd321b;
}
CSS variables
:root {
  --color-primary: #bd321b;
  --color-primary-rgb: 189 50 27;
  --color-primary-hsl: 9 75% 42%;
}
Gradient
.gradient-bd321b {
  background: linear-gradient(135deg, #bd321b, #bd831b);
}
Colored shadow
.shadow-bd321b {
  box-shadow: 0 8px 24px rgb(189 50 27 / 0.35);
}

Venetian Red
#bd321b  rgb(189, 50, 27)  hsl(9, 75%, 42%)  Venetian Red
#1ba6bd  rgb(27, 166, 189)  hsl(189, 75%, 42%)  Bondi Blue
#1bbd32  rgb(27, 189, 50)  hsl(129, 75%, 42%)  Kelly Green
#321bbd  rgb(50, 27, 189)  hsl(249, 75%, 42%)  Medium Blue