#BD310D

#bd310d ≈ Rust

  • brown
  • Lightness: low
  • Saturation: strong
  • Warm

#bd310d is a color from the brown family, with low lightness and strong saturation. In the RGB model it is made of 74.12% red, 19.22% green and 5.1% blue; printed in CMYK it uses 0% cyan, 74.07% magenta, 93.12% yellow and 25.88% black. Its hue angle is 12.27°, with 87.13% saturation and 39.61% lightness in HSL. It is a warm color, often associated with reliability, warmth and earthiness. Designers typically use it for cafés and coffee brands, rustic and natural styles and call-to-action buttons. White text on this color reaches a contrast ratio of 5.82:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 3.91.

Description generated from the measured properties of this color.

Conversions of #bd310d into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3300
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1304

Readable text 5.82:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.61:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #656565 ≈ 0.003% of males
Achromatomaly #915550 ≈ 0.001% of males
Protanopia #5d5103 ≈ 1.01% of males
Deuteranopia #7f7000 ≈ 1.27% of males
Tritanopia #d1002c ≈ 0.0001% of males
Protanomaly #8e4607 ≈ 1.08% of males
Deuteranomaly #9c5d04 ≈ 4.63% of males
Tritanomaly #c91223 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd310d {
  color: #bd310d;
}
Background
.bg-bd310d {
  background-color: #bd310d;
  color: #ffffff;
}
Border
.border-bd310d {
  border: 2px solid #bd310d;
}
CSS variables
:root {
  --color-primary: #bd310d;
  --color-primary-rgb: 189 49 13;
  --color-primary-hsl: 12 87% 40%;
}
Gradient
.gradient-bd310d {
  background: linear-gradient(135deg, #bd310d, #bd890d);
}
Colored shadow
.shadow-bd310d {
  box-shadow: 0 8px 24px rgb(189 49 13 / 0.35);
}

Rust
#bd310d  rgb(189, 49, 13)  hsl(12, 87%, 40%)  Rust
#0d99bd  rgb(13, 153, 189)  hsl(192, 87%, 40%)  Bondi Blue
#0dbd31  rgb(13, 189, 49)  hsl(132, 87%, 40%)  Kelly Green
#310dbd  rgb(49, 13, 189)  hsl(252, 87%, 40%)  Medium Blue