#BD2D4E

#bd2d4e ≈ Cardinal

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm

#bd2d4e is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 17.65% green and 30.59% blue; printed in CMYK it uses 0% cyan, 76.19% magenta, 58.73% yellow and 25.88% black. Its hue angle is 346.25°, with 61.54% saturation and 45.88% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.75:1 (WCAG AA). The closest named color is Cardinal (#c41e3a), ΔE 5.53.

Description generated from the measured properties of this color.

Conversions of #bd2d4e into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1325

Readable text 5.75:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.65:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #666666 ≈ 0.003% of males
Achromatomaly #91555d ≈ 0.001% of males
Protanopia #54534e ≈ 1.01% of males
Deuteranopia #79714a ≈ 1.27% of males
Tritanopia #cf003b ≈ 0.0001% of males
Protanomaly #8b474e ≈ 1.08% of males
Deuteranomaly #995d4c ≈ 4.63% of males
Tritanomaly #c81643 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd2d4e {
  color: #bd2d4e;
}
Background
.bg-bd2d4e {
  background-color: #bd2d4e;
  color: #ffffff;
}
Border
.border-bd2d4e {
  border: 2px solid #bd2d4e;
}
CSS variables
:root {
  --color-primary: #bd2d4e;
  --color-primary-rgb: 189 45 78;
  --color-primary-hsl: 346 62% 46%;
}
Gradient
.gradient-bd2d4e {
  background: linear-gradient(135deg, #bd2d4e, #bd542d);
}
Colored shadow
.shadow-bd2d4e {
  box-shadow: 0 8px 24px rgb(189 45 78 / 0.35);
}

Cardinal
#bd2d4e  rgb(189, 45, 78)  hsl(346, 62%, 46%)  Cardinal
#2dbd9c  rgb(45, 189, 156)  hsl(166, 62%, 46%)  Mint
#4ebd2d  rgb(78, 189, 45)  hsl(106, 62%, 46%)  Kelly Green
#2d4ebd  rgb(45, 78, 189)  hsl(226, 62%, 46%)  Sapphire