#BD294D

#bd294d ≈ Cardinal

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm

#bd294d is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 16.08% green and 30.2% blue; printed in CMYK it uses 0% cyan, 78.31% magenta, 59.26% yellow and 25.88% black. Its hue angle is 345.41°, with 64.35% saturation and 45.1% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.85:1 (WCAG AA). The closest named color is Cardinal (#c41e3a), ΔE 5.57.

Description generated from the measured properties of this color.

Conversions of #bd294d into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1294

Readable text 5.85:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.59:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #656565 ≈ 0.003% of males
Achromatomaly #91535c ≈ 0.001% of males
Protanopia #53514d ≈ 1.01% of males
Deuteranopia #787049 ≈ 1.27% of males
Tritanopia #cf0039 ≈ 0.0001% of males
Protanomaly #8a454d ≈ 1.08% of males
Deuteranomaly #995b4b ≈ 4.63% of males
Tritanomaly #c80d42 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd294d {
  color: #bd294d;
}
Background
.bg-bd294d {
  background-color: #bd294d;
  color: #ffffff;
}
Border
.border-bd294d {
  border: 2px solid #bd294d;
}
CSS variables
:root {
  --color-primary: #bd294d;
  --color-primary-rgb: 189 41 77;
  --color-primary-hsl: 345 64% 45%;
}
Gradient
.gradient-bd294d {
  background: linear-gradient(135deg, #bd294d, #bd4f29);
}
Colored shadow
.shadow-bd294d {
  box-shadow: 0 8px 24px rgb(189 41 77 / 0.35);
}

Cardinal
#bd294d  rgb(189, 41, 77)  hsl(345, 64%, 45%)  Cardinal
#29bd99  rgb(41, 189, 153)  hsl(165, 64%, 45%)  Mint
#4dbd29  rgb(77, 189, 41)  hsl(105, 64%, 45%)  Kelly Green
#294dbd  rgb(41, 77, 189)  hsl(225, 64%, 45%)  Sapphire