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#BD181B

#bd181b ≈ Cornell Red

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm
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#bd181b is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 9.41% green and 10.59% blue; printed in CMYK it uses 0% cyan, 87.3% magenta, 85.71% yellow and 25.88% black. Its hue angle is 358.91°, with 77.46% saturation and 41.76% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.34:1 (WCAG AA). The closest named color is Cornell Red (#b31b1b), ΔE 1.9.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1155

Complementary

  1. #bd181b
  2. #18bdba

Split complementary

  1. #bd181b
  2. #18bd67
  3. #186dbd

Analogous

  1. #bd186d
  2. #bd181b
  3. #bd6718

Triadic

  1. #bd181b
  2. #1bbd18
  3. #181bbd

Tetradic

  1. #bd181b
  2. #bdba18
  3. #18bdba
  4. #181bbd

Square

  1. #bd181b
  2. #6dbd18
  3. #18bdba
  4. #6718bd

Monochromatic

  1. #350708
  2. #790f11
  3. #bd181b
  4. #e63b3e
  5. #ef7f81

Shades

#bd181b mixed progressively with black.

  1. #bd181b
  2. #aa1618
  3. #971316
  4. #841113
  5. #710e10
  6. #5f0c0e
  7. #4c0a0b
  8. #390708
  9. #260505
  10. #130203
  11. #000000

Tints

#bd181b mixed progressively with white.

  1. #bd181b
  2. #c42f32
  3. #ca4649
  4. #d15d5f
  5. #d77476
  6. #de8c8d
  7. #e5a3a4
  8. #ebbabb
  9. #f2d1d1
  10. #f8e8e8
  11. #ffffff

Tones

#bd181b mixed progressively with gray.

  1. #bd181b
  2. #b72225
  3. #b12d2f
  4. #ab3739
  5. #a54243
  6. #9f4c4e
  7. #985658
  8. #926162
  9. #8c6b6c
  10. #867676
  11. #808080

Readable text 6.34:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.31:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5f5f5f ≈ 0.003% of males
Achromatomaly #8f4c4d ≈ 0.001% of males
Protanopia #524918 ≈ 1.01% of males
Deuteranopia #796c10 ≈ 1.27% of males
Tritanopia #d1001d ≈ 0.0001% of males
Protanomaly #8a3b19 ≈ 1.08% of males
Deuteranomaly #995615 ≈ 4.63% of males
Tritanomaly #c9001c ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-bd181b {
  color: #bd181b;
}
Background
.bg-bd181b {
  background-color: #bd181b;
  color: #ffffff;
}
Border
.border-bd181b {
  border: 2px solid #bd181b;
}
CSS variables
:root {
  --color-primary: #bd181b;
  --color-primary-rgb: 189 24 27;
  --color-primary-hsl: 359 77% 42%;
}
Gradient
.gradient-bd181b {
  background: linear-gradient(135deg, #bd181b, #bd6718);
}
Colored shadow
.shadow-bd181b {
  box-shadow: 0 8px 24px rgb(189 24 27 / 0.35);
}

#b31b1b Cornell Red ΔE 1.90 #c80815 Venetian Red ΔE 2.15 #b22222 Firebrick ΔE 2.40 #cf1020 Lava ΔE 3.50 #ce2029 Fire Engine Red ΔE 4.34 #a81c07 Rufous ΔE 5.44 #a52a2a Brown ΔE 5.51 #42e7e4 Inverted #5f5f5f Grayscale 

Cornell Red
#bd181b  rgb(189, 24, 27)  hsl(359, 77%, 42%)  Cornell Red
#18bdba  rgb(24, 189, 186)  hsl(179, 77%, 42%)  Tiffany Blue
#1bbd18  rgb(27, 189, 24)  hsl(119, 77%, 42%)  Kelly Green
#181bbd  rgb(24, 27, 189)  hsl(239, 77%, 42%)  Medium Blue