#BD124A

#bd124a ≈ Cardinal

  • rose
  • Lightness: medium
  • Saturation: strong
  • Warm

#bd124a is a color from the rose family, with medium lightness and strong saturation. In the RGB model it is made of 74.12% red, 7.06% green and 29.02% blue; printed in CMYK it uses 0% cyan, 90.48% magenta, 60.85% yellow and 25.88% black. Its hue angle is 340.35°, with 82.61% saturation and 40.59% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 6.27:1 (WCAG AA). The closest named color is Cardinal (#c41e3a), ΔE 6.55.

Description generated from the measured properties of this color.

Conversions of #bd124a into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1175

Readable text 6.27:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.35:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #606060 ≈ 0.003% of males
Achromatomaly #8f4c58 ≈ 0.001% of males
Protanopia #4b4b4b ≈ 1.01% of males
Deuteranopia #756c46 ≈ 1.27% of males
Tritanopia #cf002e ≈ 0.0001% of males
Protanomaly #883b4a ≈ 1.08% of males
Deuteranomaly #975647 ≈ 4.63% of males
Tritanomaly #c8003b ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd124a {
  color: #bd124a;
}
Background
.bg-bd124a {
  background-color: #bd124a;
  color: #ffffff;
}
Border
.border-bd124a {
  border: 2px solid #bd124a;
}
CSS variables
:root {
  --color-primary: #bd124a;
  --color-primary-rgb: 189 18 74;
  --color-primary-hsl: 340 83% 41%;
}
Gradient
.gradient-bd124a {
  background: linear-gradient(135deg, #bd124a, #bd2f12);
}
Colored shadow
.shadow-bd124a {
  box-shadow: 0 8px 24px rgb(189 18 74 / 0.35);
}

Cardinal
#bd124a  rgb(189, 18, 74)  hsl(340, 83%, 41%)  Cardinal
#12bd85  rgb(18, 189, 133)  hsl(160, 83%, 41%)  Mint
#4abd12  rgb(74, 189, 18)  hsl(100, 83%, 41%)  Kelly Green
#124abd  rgb(18, 74, 189)  hsl(220, 83%, 41%)  Cobalt Blue