#bd031d ≈ Cornell Red
#bd031d is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 74.12% red, 1.18% green and 11.37% blue; printed in CMYK it uses 0% cyan, 98.41% magenta, 84.66% yellow and 25.88% black. Its hue angle is 351.61°, with 96.88% saturation and 37.65% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 6.57:1 (WCAG AA). The closest named color is Cornell Red (#b31b1b), ΔE 2.24.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #cc0033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1097 |
Shades
#bd031d mixed progressively with black.
Tints
#bd031d mixed progressively with white.
Tones
#bd031d mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-bd031d {
color: #bd031d;
}
.bg-bd031d {
background-color: #bd031d;
color: #ffffff;
}
.border-bd031d {
border: 2px solid #bd031d;
}
:root {
--color-primary: #bd031d;
--color-primary-rgb: 189 3 29;
--color-primary-hsl: 352 97% 38%;
}
.gradient-bd031d {
background: linear-gradient(135deg, #bd031d, #bd4603);
}
.shadow-bd031d {
box-shadow: 0 8px 24px rgb(189 3 29 / 0.35);
}
Cornell Red
#bd031d rgb(189, 3, 29) hsl(352, 97%, 38%) Cornell Red
#03bda3 rgb(3, 189, 163) hsl(172, 97%, 38%) Jungle Green
#1dbd03 rgb(29, 189, 3) hsl(112, 97%, 38%) Kelly Green
#031dbd rgb(3, 29, 189) hsl(232, 97%, 38%) Medium Blue