#BD013B

#bd013b ≈ Cardinal

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#bd013b is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 74.12% red, 0.39% green and 23.14% blue; printed in CMYK it uses 0% cyan, 99.47% magenta, 68.78% yellow and 25.88% black. Its hue angle is 341.49°, with 98.95% saturation and 37.25% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 6.5:1 (WCAG AA). The closest named color is Cardinal (#c41e3a), ΔE 3.66.

Description generated from the measured properties of this color.

Conversions of #bd013b into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1116

Readable text 6.5:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.23:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5e5e5e ≈ 0.003% of males
Achromatomaly #8e4952 ≈ 0.001% of males
Protanopia #4a473b ≈ 1.01% of males
Deuteranopia #756a36 ≈ 1.27% of males
Tritanopia #d00022 ≈ 0.0001% of males
Protanomaly #88373b ≈ 1.08% of males
Deuteranomaly #975338 ≈ 4.63% of males
Tritanomaly #c9002e ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bd013b {
  color: #bd013b;
}
Background
.bg-bd013b {
  background-color: #bd013b;
  color: #ffffff;
}
Border
.border-bd013b {
  border: 2px solid #bd013b;
}
CSS variables
:root {
  --color-primary: #bd013b;
  --color-primary-rgb: 189 1 59;
  --color-primary-hsl: 341 99% 37%;
}
Gradient
.gradient-bd013b {
  background: linear-gradient(135deg, #bd013b, #bd2501);
}
Colored shadow
.shadow-bd013b {
  box-shadow: 0 8px 24px rgb(189 1 59 / 0.35);
}

Cardinal
#bd013b  rgb(189, 1, 59)  hsl(341, 99%, 37%)  Cardinal
#01bd83  rgb(1, 189, 131)  hsl(161, 99%, 37%)  Mint
#3bbd01  rgb(59, 189, 1)  hsl(101, 99%, 37%)  Kelly Green
#013bbd  rgb(1, 59, 189)  hsl(221, 99%, 37%)  Persian Blue