#bc401b ≈ Rust
#bc401b is a color from the orange family, with medium lightness and strong saturation. In the RGB model it is made of 73.73% red, 25.1% green and 10.59% blue; printed in CMYK it uses 0% cyan, 65.96% magenta, 85.64% yellow and 26.27% black. Its hue angle is 13.79°, with 74.88% saturation and 42.16% lightness in HSL. It is a warm color, often associated with enthusiasm, warmth and creativity. Designers typically use it for call-to-action buttons, food and restaurant brands and brand accents. White text on this color reaches a contrast ratio of 5.4:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 2.8.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #cc3333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1444 |
Shades
#bc401b mixed progressively with black.
Tints
#bc401b mixed progressively with white.
Tones
#bc401b mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-bc401b {
color: #bc401b;
}
.bg-bc401b {
background-color: #bc401b;
color: #ffffff;
}
.border-bc401b {
border: 2px solid #bc401b;
}
:root {
--color-primary: #bc401b;
--color-primary-rgb: 188 64 27;
--color-primary-hsl: 14 75% 42%;
}
.gradient-bc401b {
background: linear-gradient(135deg, #bc401b, #bc911b);
}
.shadow-bc401b {
box-shadow: 0 8px 24px rgb(188 64 27 / 0.35);
}
Rust
#bc401b rgb(188, 64, 27) hsl(14, 75%, 42%) Rust
#1b97bc rgb(27, 151, 188) hsl(194, 75%, 42%) Bondi Blue
#1bbc40 rgb(27, 188, 64) hsl(134, 75%, 42%) Lime Green
#401bbc rgb(64, 27, 188) hsl(254, 75%, 42%) Medium Blue