#BC401B

#bc401b ≈ Rust

  • orange
  • Lightness: medium
  • Saturation: strong
  • Warm

#bc401b is a color from the orange family, with medium lightness and strong saturation. In the RGB model it is made of 73.73% red, 25.1% green and 10.59% blue; printed in CMYK it uses 0% cyan, 65.96% magenta, 85.64% yellow and 26.27% black. Its hue angle is 13.79°, with 74.88% saturation and 42.16% lightness in HSL. It is a warm color, often associated with enthusiasm, warmth and creativity. Designers typically use it for call-to-action buttons, food and restaurant brands and brand accents. White text on this color reaches a contrast ratio of 5.4:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 2.8.

Description generated from the measured properties of this color.

Conversions of #bc401b into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1444

Readable text 5.4:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.89:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #6a6a6a ≈ 0.003% of males
Achromatomaly #925c55 ≈ 0.001% of males
Protanopia #645914 ≈ 1.01% of males
Deuteranopia #837414 ≈ 1.27% of males
Tritanopia #cf1939 ≈ 0.0001% of males
Protanomaly #905017 ≈ 1.08% of males
Deuteranomaly #9d6317 ≈ 4.63% of males
Tritanomaly #c82d30 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-bc401b {
  color: #bc401b;
}
Background
.bg-bc401b {
  background-color: #bc401b;
  color: #ffffff;
}
Border
.border-bc401b {
  border: 2px solid #bc401b;
}
CSS variables
:root {
  --color-primary: #bc401b;
  --color-primary-rgb: 188 64 27;
  --color-primary-hsl: 14 75% 42%;
}
Gradient
.gradient-bc401b {
  background: linear-gradient(135deg, #bc401b, #bc911b);
}
Colored shadow
.shadow-bc401b {
  box-shadow: 0 8px 24px rgb(188 64 27 / 0.35);
}

Rust
#bc401b  rgb(188, 64, 27)  hsl(14, 75%, 42%)  Rust
#1b97bc  rgb(27, 151, 188)  hsl(194, 75%, 42%)  Bondi Blue
#1bbc40  rgb(27, 188, 64)  hsl(134, 75%, 42%)  Lime Green
#401bbc  rgb(64, 27, 188)  hsl(254, 75%, 42%)  Medium Blue