#bb401e ≈ Rust
#bb401e is a color from the orange family, with medium lightness and strong saturation. In the RGB model it is made of 73.33% red, 25.1% green and 11.76% blue; printed in CMYK it uses 0% cyan, 65.78% magenta, 83.96% yellow and 26.67% black. Its hue angle is 12.99°, with 72.35% saturation and 42.55% lightness in HSL. It is a warm color, often associated with enthusiasm, warmth and creativity. Designers typically use it for call-to-action buttons, food and restaurant brands and brand accents. White text on this color reaches a contrast ratio of 5.43:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 3.34.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #cc3333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1433 |
Shades
#bb401e mixed progressively with black.
Tints
#bb401e mixed progressively with white.
Tones
#bb401e mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-bb401e {
color: #bb401e;
}
.bg-bb401e {
background-color: #bb401e;
color: #ffffff;
}
.border-bb401e {
border: 2px solid #bb401e;
}
:root {
--color-primary: #bb401e;
--color-primary-rgb: 187 64 30;
--color-primary-hsl: 13 72% 43%;
}
.gradient-bb401e {
background: linear-gradient(135deg, #bb401e, #bb8e1e);
}
.shadow-bb401e {
box-shadow: 0 8px 24px rgb(187 64 30 / 0.35);
}
Rust
#bb401e rgb(187, 64, 30) hsl(13, 72%, 43%) Rust
#1e99bb rgb(30, 153, 187) hsl(193, 72%, 43%) Bondi Blue
#1ebb40 rgb(30, 187, 64) hsl(133, 72%, 43%) Kelly Green
#401ebb rgb(64, 30, 187) hsl(253, 72%, 43%) Medium Blue