#bb037d ≈ Medium Violet Red
#bb037d is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 73.33% red, 1.18% green and 49.02% blue; printed in CMYK it uses 0% cyan, 98.4% magenta, 33.16% yellow and 26.67% black. Its hue angle is 320.22°, with 96.84% saturation and 37.25% lightness in HSL. It sits between warm and cool, and is often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 6.14:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 3.13.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #cc0066 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1211 |
Shades
#bb037d mixed progressively with black.
Tints
#bb037d mixed progressively with white.
Tones
#bb037d mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-bb037d {
color: #bb037d;
}
.bg-bb037d {
background-color: #bb037d;
color: #ffffff;
}
.border-bb037d {
border: 2px solid #bb037d;
}
:root {
--color-primary: #bb037d;
--color-primary-rgb: 187 3 125;
--color-primary-hsl: 320 97% 37%;
}
.gradient-bb037d {
background: linear-gradient(135deg, #bb037d, #bb0321);
}
.shadow-bb037d {
box-shadow: 0 8px 24px rgb(187 3 125 / 0.35);
}
Medium Violet Red
#bb037d rgb(187, 3, 125) hsl(320, 97%, 37%) Medium Violet Red
#03bb41 rgb(3, 187, 65) hsl(140, 97%, 37%) Lime Green
#7dbb03 rgb(125, 187, 3) hsl(80, 97%, 37%) Apple Green
#037dbb rgb(3, 125, 187) hsl(200, 97%, 37%) Steel Blue