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#B7304D

#b7304d ≈ Cardinal

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm
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#b7304d is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 71.76% red, 18.82% green and 30.2% blue; printed in CMYK it uses 0% cyan, 73.77% magenta, 57.92% yellow and 28.24% black. Its hue angle is 347.11°, with 58.44% saturation and 45.29% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.93:1 (WCAG AA). The closest named color is Cardinal (#c41e3a), ΔE 5.76.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc3366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1272

Complementary

  1. #b7304d
  2. #30b79a

Split complementary

  1. #b7304d
  2. #30b756
  3. #3090b7

Analogous

  1. #b73090
  2. #b7304d
  3. #b75630

Triadic

  1. #b7304d
  2. #4db730
  3. #304db7

Tetradic

  1. #b7304d
  2. #b79a30
  3. #30b79a
  4. #304db7

Square

  1. #b7304d
  2. #90b730
  3. #30b79a
  4. #5630b7

Monochromatic

  1. #3e101a
  2. #7a2033
  3. #b7304d
  4. #d55f78
  5. #e59bab

Shades

#b7304d mixed progressively with black.

  1. #b7304d
  2. #a52b45
  3. #92263e
  4. #802236
  5. #6e1d2e
  6. #5c1827
  7. #49131f
  8. #370e17
  9. #250a0f
  10. #120508
  11. #000000

Tints

#b7304d mixed progressively with white.

  1. #b7304d
  2. #be455f
  3. #c55971
  4. #cd6e82
  5. #d48394
  6. #db98a6
  7. #e2acb8
  8. #e9c1ca
  9. #f1d6db
  10. #f8eaed
  11. #ffffff

Tones

#b7304d mixed progressively with gray.

  1. #b7304d
  2. #b23852
  3. #ac4057
  4. #a7485c
  5. #a15061
  6. #9c5867
  7. #96606c
  8. #916871
  9. #8b7076
  10. #86787b
  11. #808080

Readable text 5.93:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.54:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #646464 ≈ 0.003% of males
Achromatomaly #8d545c ≈ 0.001% of males
Protanopia #54524d ≈ 1.01% of males
Deuteranopia #766e4a ≈ 1.27% of males
Tritanopia #c8043c ≈ 0.0001% of males
Protanomaly #87474d ≈ 1.08% of males
Deuteranomaly #955b4b ≈ 4.63% of males
Tritanomaly #c21d43 ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-b7304d {
  color: #b7304d;
}
Background
.bg-b7304d {
  background-color: #b7304d;
  color: #ffffff;
}
Border
.border-b7304d {
  border: 2px solid #b7304d;
}
CSS variables
:root {
  --color-primary: #b7304d;
  --color-primary-rgb: 183 48 77;
  --color-primary-hsl: 347 58% 45%;
}
Gradient
.gradient-b7304d {
  background: linear-gradient(135deg, #b7304d, #b75630);
}
Colored shadow
.shadow-b7304d {
  box-shadow: 0 8px 24px rgb(183 48 77 / 0.35);
}

#c41e3a Cardinal ΔE 5.76 #cb4154 Brick Red ΔE 6.22 #9f1d35 Vivid Burgundy ΔE 6.95 #e0115f Ruby ΔE 7.83 #e30b5c Raspberry ΔE 8.02 #d71868 Dogwood Rose ΔE 8.17 #de3163 Cerise ΔE 8.51 #48cfb2 Inverted #646464 Grayscale 

Cardinal
#b7304d  rgb(183, 48, 77)  hsl(347, 58%, 45%)  Cardinal
#30b79a  rgb(48, 183, 154)  hsl(167, 58%, 45%)  Jungle Green
#4db730  rgb(77, 183, 48)  hsl(107, 58%, 45%)  Kelly Green
#304db7  rgb(48, 77, 183)  hsl(227, 58%, 45%)  Sapphire