#B31440

#b31440 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#b31440 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 70.2% red, 7.84% green and 25.1% blue; printed in CMYK it uses 0% cyan, 88.83% magenta, 64.25% yellow and 29.8% black. Its hue angle is 343.4°, with 79.9% saturation and 39.02% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.79:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 4.24.

Description generated from the measured properties of this color.

Conversions of #b31440 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1045

Readable text 6.79:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.09:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5b5b5b ≈ 0.003% of males
Achromatomaly #874851 ≈ 0.001% of males
Protanopia #484740 ≈ 1.01% of males
Deuteranopia #6f663c ≈ 1.27% of males
Tritanopia #c50029 ≈ 0.0001% of males
Protanomaly #813840 ≈ 1.08% of males
Deuteranomaly #8f513d ≈ 4.63% of males
Tritanomaly #be0034 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-b31440 {
  color: #b31440;
}
Background
.bg-b31440 {
  background-color: #b31440;
  color: #ffffff;
}
Border
.border-b31440 {
  border: 2px solid #b31440;
}
CSS variables
:root {
  --color-primary: #b31440;
  --color-primary-rgb: 179 20 64;
  --color-primary-hsl: 343 80% 39%;
}
Gradient
.gradient-b31440 {
  background: linear-gradient(135deg, #b31440, #b33814);
}
Colored shadow
.shadow-b31440 {
  box-shadow: 0 8px 24px rgb(179 20 64 / 0.35);
}

Vivid Burgundy
#b31440  rgb(179, 20, 64)  hsl(343, 80%, 39%)  Vivid Burgundy
#14b387  rgb(20, 179, 135)  hsl(163, 80%, 39%)  Mint
#40b314  rgb(64, 179, 20)  hsl(103, 80%, 39%)  Kelly Green
#1440b3  rgb(20, 64, 179)  hsl(223, 80%, 39%)  Persian Blue