#B31437

#b31437 ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: strong
  • Warm

#b31437 is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 70.2% red, 7.84% green and 21.57% blue; printed in CMYK it uses 0% cyan, 88.83% magenta, 69.27% yellow and 29.8% black. Its hue angle is 346.79°, with 79.9% saturation and 39.02% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.84:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.74.

Description generated from the measured properties of this color.

Conversions of #b31437 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#cc0033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1036

Readable text 6.84:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.07:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5b5b5b ≈ 0.003% of males
Achromatomaly #87484f ≈ 0.001% of males
Protanopia #4a4637 ≈ 1.01% of males
Deuteranopia #706632 ≈ 1.27% of males
Tritanopia #c50025 ≈ 0.0001% of males
Protanomaly #813837 ≈ 1.08% of males
Deuteranomaly #905134 ≈ 4.63% of males
Tritanomaly #be002d ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-b31437 {
  color: #b31437;
}
Background
.bg-b31437 {
  background-color: #b31437;
  color: #ffffff;
}
Border
.border-b31437 {
  border: 2px solid #b31437;
}
CSS variables
:root {
  --color-primary: #b31437;
  --color-primary-rgb: 179 20 55;
  --color-primary-hsl: 347 80% 39%;
}
Gradient
.gradient-b31437 {
  background: linear-gradient(135deg, #b31437, #b34014);
}
Colored shadow
.shadow-b31437 {
  box-shadow: 0 8px 24px rgb(179 20 55 / 0.35);
}

Vivid Burgundy
#b31437  rgb(179, 20, 55)  hsl(347, 80%, 39%)  Vivid Burgundy
#14b390  rgb(20, 179, 144)  hsl(167, 80%, 39%)  Jungle Green
#37b314  rgb(55, 179, 20)  hsl(107, 80%, 39%)  Kelly Green
#1437b3  rgb(20, 55, 179)  hsl(227, 80%, 39%)  Persian Blue