#AE474D

#ae474d ≈ Brick Red

  • red
  • Lightness: medium
  • Saturation: moderate
  • Warm

#ae474d is a color from the red family, with medium lightness and moderate saturation. In the RGB model it is made of 68.24% red, 27.84% green and 30.2% blue; printed in CMYK it uses 0% cyan, 59.2% magenta, 55.75% yellow and 31.76% black. Its hue angle is 356.5°, with 42.04% saturation and 48.04% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.51:1 (WCAG AA). The closest named color is Brick Red (#cb4154), ΔE 5.72.

Description generated from the measured properties of this color.

Conversions of #ae474d into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1404

Readable text 5.51:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.81:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #696969 ≈ 0.003% of males
Achromatomaly #8a5d5f ≈ 0.001% of males
Protanopia #5f5b4d ≈ 1.01% of males
Deuteranopia #79714b ≈ 1.27% of males
Tritanopia #be364a ≈ 0.0001% of males
Protanomaly #86544d ≈ 1.08% of males
Deuteranomaly #91634c ≈ 4.63% of males
Tritanomaly #b83d4b ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ae474d {
  color: #ae474d;
}
Background
.bg-ae474d {
  background-color: #ae474d;
  color: #ffffff;
}
Border
.border-ae474d {
  border: 2px solid #ae474d;
}
CSS variables
:root {
  --color-primary: #ae474d;
  --color-primary-rgb: 174 71 77;
  --color-primary-hsl: 357 42% 48%;
}
Gradient
.gradient-ae474d {
  background: linear-gradient(135deg, #ae474d, #ae7447);
}
Colored shadow
.shadow-ae474d {
  box-shadow: 0 8px 24px rgb(174 71 77 / 0.35);
}

Brick Red
#ae474d  rgb(174, 71, 77)  hsl(357, 42%, 48%)  Brick Red
#47aea8  rgb(71, 174, 168)  hsl(177, 42%, 48%)  Verdigris
#4dae47  rgb(77, 174, 71)  hsl(117, 42%, 48%)  Kelly Green
#474dae  rgb(71, 77, 174)  hsl(237, 42%, 48%)  Ocean Blue