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#AE344A

#ae344a ≈ Vivid Burgundy

  • red
  • Lightness: medium
  • Saturation: moderate
  • Warm
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#ae344a is a color from the red family, with medium lightness and moderate saturation. In the RGB model it is made of 68.24% red, 20.39% green and 29.02% blue; printed in CMYK it uses 0% cyan, 70.11% magenta, 57.47% yellow and 31.76% black. Its hue angle is 349.18°, with 53.98% saturation and 44.31% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.2:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 5.74.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1195

Complementary

  1. #ae344a
  2. #34ae98

Split complementary

  1. #ae344a
  2. #34ae5b
  3. #3487ae

Analogous

  1. #ae3487
  2. #ae344a
  3. #ae5b34

Triadic

  1. #ae344a
  2. #4aae34
  3. #344aae

Tetradic

  1. #ae344a
  2. #ae9834
  3. #34ae98
  4. #344aae

Square

  1. #ae344a
  2. #87ae34
  3. #34ae98
  4. #5b34ae

Monochromatic

  1. #381118
  2. #732231
  3. #ae344a
  4. #cf5f73
  5. #e19aa7

Shades

#ae344a mixed progressively with black.

  1. #ae344a
  2. #9d2f43
  3. #8b2a3b
  4. #7a2434
  5. #681f2c
  6. #571a25
  7. #46151e
  8. #341016
  9. #230a0f
  10. #110507
  11. #000000

Tints

#ae344a mixed progressively with white.

  1. #ae344a
  2. #b6485c
  3. #be5d6e
  4. #c67180
  5. #ce8592
  6. #d79aa5
  7. #dfaeb7
  8. #e7c2c9
  9. #efd6db
  10. #f7ebed
  11. #ffffff

Tones

#ae344a mixed progressively with gray.

  1. #ae344a
  2. #a93c4f
  3. #a54355
  4. #a04b5a
  5. #9c5260
  6. #975a65
  7. #92626a
  8. #8e6970
  9. #897175
  10. #85787b
  11. #808080

Readable text 6.2:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.39:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #616161 ≈ 0.003% of males
Achromatomaly #875259 ≈ 0.001% of males
Protanopia #53514a ≈ 1.01% of males
Deuteranopia #726a47 ≈ 1.27% of males
Tritanopia #be183d ≈ 0.0001% of males
Protanomaly #81474a ≈ 1.08% of males
Deuteranomaly #8e5948 ≈ 4.63% of males
Tritanomaly #b82643 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ae344a {
  color: #ae344a;
}
Background
.bg-ae344a {
  background-color: #ae344a;
  color: #ffffff;
}
Border
.border-ae344a {
  border: 2px solid #ae344a;
}
CSS variables
:root {
  --color-primary: #ae344a;
  --color-primary-rgb: 174 52 74;
  --color-primary-hsl: 349 54% 44%;
}
Gradient
.gradient-ae344a {
  background: linear-gradient(135deg, #ae344a, #ae5b34);
}
Colored shadow
.shadow-ae344a {
  box-shadow: 0 8px 24px rgb(174 52 74 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 5.74 #c41e3a Cardinal ΔE 6.06 #cb4154 Brick Red ΔE 7.23 #893f45 Cordovan ΔE 7.61 #a52a2a Brown ΔE 8.74 #a52a2a Auburn ΔE 8.74 #e0115f Ruby ΔE 9.56 #51cbb5 Inverted #616161 Grayscale 

Vivid Burgundy
#ae344a  rgb(174, 52, 74)  hsl(349, 54%, 44%)  Vivid Burgundy
#34ae98  rgb(52, 174, 152)  hsl(169, 54%, 44%)  Persian Green
#4aae34  rgb(74, 174, 52)  hsl(109, 54%, 44%)  Kelly Green
#344aae  rgb(52, 74, 174)  hsl(229, 54%, 44%)  Cobalt Blue