#ae233d ≈ Vivid Burgundy
#ae233d is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 68.24% red, 13.73% green and 23.92% blue; printed in CMYK it uses 0% cyan, 79.89% magenta, 64.94% yellow and 31.76% black. Its hue angle is 348.78°, with 66.51% saturation and 40.98% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.76:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.32.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1054 |
Shades
#ae233d mixed progressively with black.
Tints
#ae233d mixed progressively with white.
Tones
#ae233d mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ae233d {
color: #ae233d;
}
.bg-ae233d {
background-color: #ae233d;
color: #ffffff;
}
.border-ae233d {
border: 2px solid #ae233d;
}
:root {
--color-primary: #ae233d;
--color-primary-rgb: 174 35 61;
--color-primary-hsl: 349 67% 41%;
}
.gradient-ae233d {
background: linear-gradient(135deg, #ae233d, #ae4f23);
}
.shadow-ae233d {
box-shadow: 0 8px 24px rgb(174 35 61 / 0.35);
}
Vivid Burgundy
#ae233d rgb(174, 35, 61) hsl(349, 67%, 41%) Vivid Burgundy
#23ae94 rgb(35, 174, 148) hsl(169, 67%, 41%) Persian Green
#3dae23 rgb(61, 174, 35) hsl(109, 67%, 41%) Kelly Green
#233dae rgb(35, 61, 174) hsl(229, 67%, 41%) Persian Blue