#ae103d ≈ Vivid Burgundy
#ae103d is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 68.24% red, 6.27% green and 23.92% blue; printed in CMYK it uses 0% cyan, 90.8% magenta, 64.94% yellow and 31.76% black. Its hue angle is 342.91°, with 83.16% saturation and 37.25% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.14:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.33.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0971 |
Shades
#ae103d mixed progressively with black.
Tints
#ae103d mixed progressively with white.
Tones
#ae103d mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ae103d {
color: #ae103d;
}
.bg-ae103d {
background-color: #ae103d;
color: #ffffff;
}
.border-ae103d {
border: 2px solid #ae103d;
}
:root {
--color-primary: #ae103d;
--color-primary-rgb: 174 16 61;
--color-primary-hsl: 343 83% 37%;
}
.gradient-ae103d {
background: linear-gradient(135deg, #ae103d, #ae3210);
}
.shadow-ae103d {
box-shadow: 0 8px 24px rgb(174 16 61 / 0.35);
}
Vivid Burgundy
#ae103d rgb(174, 16, 61) hsl(343, 83%, 37%) Vivid Burgundy
#10ae81 rgb(16, 174, 129) hsl(163, 83%, 37%) Jungle Green
#3dae10 rgb(61, 174, 16) hsl(103, 83%, 37%) Kelly Green
#103dae rgb(16, 61, 174) hsl(223, 83%, 37%) Persian Blue