#ae100b ≈ Rufous
#ae100b is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 68.24% red, 6.27% green and 4.31% blue; printed in CMYK it uses 0% cyan, 90.8% magenta, 93.68% yellow and 31.76% black. Its hue angle is 1.84°, with 88.11% saturation and 36.27% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.3:1 (WCAG AAA). The closest named color is Rufous (#a81c07), ΔE 1.92.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990000 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0939 |
Shades
#ae100b mixed progressively with black.
Tints
#ae100b mixed progressively with white.
Tones
#ae100b mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ae100b {
color: #ae100b;
}
.bg-ae100b {
background-color: #ae100b;
color: #ffffff;
}
.border-ae100b {
border: 2px solid #ae100b;
}
:root {
--color-primary: #ae100b;
--color-primary-rgb: 174 16 11;
--color-primary-hsl: 2 88% 36%;
}
.gradient-ae100b {
background: linear-gradient(135deg, #ae100b, #ae610b);
}
.shadow-ae100b {
box-shadow: 0 8px 24px rgb(174 16 11 / 0.35);
}
Rufous
#ae100b rgb(174, 16, 11) hsl(2, 88%, 36%) Rufous
#0ba9ae rgb(11, 169, 174) hsl(182, 88%, 36%) Verdigris
#0bae10 rgb(11, 174, 16) hsl(122, 88%, 36%) Kelly Green
#100bae rgb(16, 11, 174) hsl(242, 88%, 36%) Zaffre