#ad4e10 ≈ Rust
#ad4e10 is a color from the brown family, with low lightness and strong saturation. In the RGB model it is made of 67.84% red, 30.59% green and 6.27% blue; printed in CMYK it uses 0% cyan, 54.91% magenta, 90.75% yellow and 32.16% black. Its hue angle is 23.69°, with 83.07% saturation and 37.06% lightness in HSL. It is a warm color, often associated with reliability, warmth and earthiness. Designers typically use it for cafés and coffee brands, rustic and natural styles and call-to-action buttons. White text on this color reaches a contrast ratio of 5.42:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 4.83.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #996600 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1437 |
Shades
#ad4e10 mixed progressively with black.
Tints
#ad4e10 mixed progressively with white.
Tones
#ad4e10 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ad4e10 {
color: #ad4e10;
}
.bg-ad4e10 {
background-color: #ad4e10;
color: #ffffff;
}
.border-ad4e10 {
border: 2px solid #ad4e10;
}
:root {
--color-primary: #ad4e10;
--color-primary-rgb: 173 78 16;
--color-primary-hsl: 24 83% 37%;
}
.gradient-ad4e10 {
background: linear-gradient(135deg, #ad4e10, #ad9c10);
}
.shadow-ad4e10 {
box-shadow: 0 8px 24px rgb(173 78 16 / 0.35);
}
Rust
#ad4e10 rgb(173, 78, 16) hsl(24, 83%, 37%) Rust
#106fad rgb(16, 111, 173) hsl(204, 83%, 37%) French Blue
#10ad4e rgb(16, 173, 78) hsl(144, 83%, 37%) Medium Sea Green
#4e10ad rgb(78, 16, 173) hsl(264, 83%, 37%) Medium Blue