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#AD4D64

#ad4d64 ≈ Telemagenta

  • red
  • Lightness: medium
  • Saturation: moderate
  • Warm
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#ad4d64 is a color from the red family, with medium lightness and moderate saturation. In the RGB model it is made of 67.84% red, 30.2% green and 39.22% blue; printed in CMYK it uses 0% cyan, 55.49% magenta, 42.2% yellow and 32.16% black. Its hue angle is 345.63°, with 38.4% saturation and 49.02% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 5.22:1 (WCAG AA). The closest named color is Telemagenta (#cf3476), ΔE 8.05.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#996666
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1511

Complementary

  1. #ad4d64
  2. #4dad96

Split complementary

  1. #ad4d64
  2. #4dad66
  3. #4d94ad

Analogous

  1. #ad4d94
  2. #ad4d64
  3. #ad664d

Triadic

  1. #ad4d64
  2. #64ad4d
  3. #4d64ad

Tetradic

  1. #ad4d64
  2. #ad964d
  3. #4dad96
  4. #4d64ad

Square

  1. #ad4d64
  2. #94ad4d
  3. #4dad96
  4. #664dad

Monochromatic

  1. #431e27
  2. #783545
  3. #ad4d64
  4. #c68091
  5. #deb5bf

Shades

#ad4d64 mixed progressively with black.

  1. #ad4d64
  2. #9c455a
  3. #8a3e50
  4. #793646
  5. #682e3c
  6. #572732
  7. #451f28
  8. #34171e
  9. #230f14
  10. #11080a
  11. #000000

Tints

#ad4d64 mixed progressively with white.

  1. #ad4d64
  2. #b55f74
  3. #bd7183
  4. #c68293
  5. #ce94a2
  6. #d6a6b2
  7. #deb8c1
  8. #e6cad1
  9. #efdbe0
  10. #f7edf0
  11. #ffffff

Tones

#ad4d64 mixed progressively with gray.

  1. #ad4d64
  2. #a95267
  3. #a4576a
  4. #a05c6c
  5. #9b616f
  6. #976772
  7. #926c75
  8. #8e7178
  9. #89767a
  10. #857b7d
  11. #808080

Readable text 5.22:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 4.02:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #6c6c6c ≈ 0.003% of males
Achromatomaly #8b6169 ≈ 0.001% of males
Protanopia #5f6165 ≈ 1.01% of males
Deuteranopia #787362 ≈ 1.27% of males
Tritanopia #bb4256 ≈ 0.0001% of males
Protanomaly #865964 ≈ 1.08% of males
Deuteranomaly #906663 ≈ 4.63% of males
Tritanomaly #b5475c ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ad4d64 {
  color: #ad4d64;
}
Background
.bg-ad4d64 {
  background-color: #ad4d64;
  color: #ffffff;
}
Border
.border-ad4d64 {
  border: 2px solid #ad4d64;
}
CSS variables
:root {
  --color-primary: #ad4d64;
  --color-primary-rgb: 173 77 100;
  --color-primary-hsl: 346 38% 49%;
}
Gradient
.gradient-ad4d64 {
  background: linear-gradient(135deg, #ad4d64, #ad664d);
}
Colored shadow
.shadow-ad4d64 {
  box-shadow: 0 8px 24px rgb(173 77 100 / 0.35);
}

#cf3476 Telemagenta ΔE 8.05 #cb4154 Brick Red ΔE 8.08 #915f6d Mauve Taupe ΔE 8.42 #d71868 Dogwood Rose ΔE 8.63 #de3163 Cerise ΔE 9.06 #e0115f Ruby ΔE 9.59 #e3256b Razzmatazz ΔE 9.76 #52b29b Inverted #6c6c6c Grayscale 

Telemagenta
#ad4d64  rgb(173, 77, 100)  hsl(346, 38%, 49%)  Telemagenta
#4dad96  rgb(77, 173, 150)  hsl(166, 38%, 49%)  Jungle Green
#64ad4d  rgb(100, 173, 77)  hsl(106, 38%, 49%)  Mantis
#4d64ad  rgb(77, 100, 173)  hsl(226, 38%, 49%)  Queen Blue