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#AD400A

#ad400a ≈ Rust

  • brown
  • Lightness: low
  • Saturation: strong
  • Warm
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#ad400a is a color from the brown family, with low lightness and strong saturation. In the RGB model it is made of 67.84% red, 25.1% green and 3.92% blue; printed in CMYK it uses 0% cyan, 63.01% magenta, 94.22% yellow and 32.16% black. Its hue angle is 19.88°, with 89.07% saturation and 35.88% lightness in HSL. It is a warm color, often associated with reliability, warmth and earthiness. Designers typically use it for cafés and coffee brands, rustic and natural styles and call-to-action buttons. White text on this color reaches a contrast ratio of 5.98:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 2.22.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993300
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1257

Complementary

  1. #ad400a
  2. #0a77ad

Split complementary

  1. #ad400a
  2. #0aad91
  3. #0a25ad

Analogous

  1. #ad0a25
  2. #ad400a
  3. #ad910a

Triadic

  1. #ad400a
  2. #0aad40
  3. #400aad

Tetradic

  1. #ad400a
  2. #77ad0a
  3. #0a77ad
  4. #400aad

Square

  1. #ad400a
  2. #25ad0a
  3. #0a77ad
  4. #910aad

Monochromatic

  1. #1c0a02
  2. #652506
  3. #ad400a
  4. #f15c12
  5. #f58e5a

Shades

#ad400a mixed progressively with black.

  1. #ad400a
  2. #9c3a09
  3. #8a3308
  4. #792d07
  5. #682606
  6. #572005
  7. #451a04
  8. #341303
  9. #230d02
  10. #110601
  11. #000000

Tints

#ad400a mixed progressively with white.

  1. #ad400a
  2. #b55323
  3. #bd663b
  4. #c67954
  5. #ce8c6c
  6. #d6a085
  7. #deb39d
  8. #e6c6b6
  9. #efd9ce
  10. #f7ece7
  11. #ffffff

Tones

#ad400a mixed progressively with gray.

  1. #ad400a
  2. #a94616
  3. #a44d22
  4. #a0532d
  5. #9b5a39
  6. #976045
  7. #926651
  8. #8e6d5d
  9. #897368
  10. #857a74
  11. #808080

Readable text 5.98:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.51:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #636363 ≈ 0.003% of males
Achromatomaly #87574e ≈ 0.001% of males
Protanopia #605400 ≈ 1.01% of males
Deuteranopia #7b6d01 ≈ 1.27% of males
Tritanopia #bf2137 ≈ 0.0001% of males
Protanomaly #864d02 ≈ 1.08% of males
Deuteranomaly #925e04 ≈ 4.63% of males
Tritanomaly #b8302b ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-ad400a {
  color: #ad400a;
}
Background
.bg-ad400a {
  background-color: #ad400a;
  color: #ffffff;
}
Border
.border-ad400a {
  border: 2px solid #ad400a;
}
CSS variables
:root {
  --color-primary: #ad400a;
  --color-primary-rgb: 173 64 10;
  --color-primary-hsl: 20 89% 36%;
}
Gradient
.gradient-ad400a {
  background: linear-gradient(135deg, #ad400a, #ad910a);
}
Colored shadow
.shadow-ad400a {
  box-shadow: 0 8px 24px rgb(173 64 10 / 0.35);
}

#b7410e Rust ΔE 2.22 #c04000 Mahogany ΔE 3.87 #a0522d Sienna ΔE 5.80 #cb410b Sinopia ΔE 6.24 #8b4513 Saddle Brown ΔE 7.85 #a81c07 Rufous ΔE 8.07 #d40000 Rosso Corsa ΔE 9.39 #52bff5 Inverted #636363 Grayscale 

Rust
#ad400a  rgb(173, 64, 10)  hsl(20, 89%, 36%)  Rust
#0a77ad  rgb(10, 119, 173)  hsl(200, 89%, 36%)  Cerulean
#0aad40  rgb(10, 173, 64)  hsl(140, 89%, 36%)  Medium Sea Green
#400aad  rgb(64, 10, 173)  hsl(260, 89%, 36%)  Zaffre