#ad1247 ≈ Vivid Burgundy
#ad1247 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 67.84% red, 7.06% green and 27.84% blue; printed in CMYK it uses 0% cyan, 89.6% magenta, 58.96% yellow and 32.16% black. Its hue angle is 339.48°, with 81.15% saturation and 37.45% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.11:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 5.62.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0977 |
Shades
#ad1247 mixed progressively with black.
Tints
#ad1247 mixed progressively with white.
Tones
#ad1247 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ad1247 {
color: #ad1247;
}
.bg-ad1247 {
background-color: #ad1247;
color: #ffffff;
}
.border-ad1247 {
border: 2px solid #ad1247;
}
:root {
--color-primary: #ad1247;
--color-primary-rgb: 173 18 71;
--color-primary-hsl: 339 81% 37%;
}
.gradient-ad1247 {
background: linear-gradient(135deg, #ad1247, #ad2a12);
}
.shadow-ad1247 {
box-shadow: 0 8px 24px rgb(173 18 71 / 0.35);
}
Vivid Burgundy
#ad1247 rgb(173, 18, 71) hsl(339, 81%, 37%) Vivid Burgundy
#12ad78 rgb(18, 173, 120) hsl(159, 81%, 37%) Jade
#47ad12 rgb(71, 173, 18) hsl(99, 81%, 37%) Kelly Green
#1247ad rgb(18, 71, 173) hsl(219, 81%, 37%) Cobalt Blue