#AD1247

#ad1247 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#ad1247 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 67.84% red, 7.06% green and 27.84% blue; printed in CMYK it uses 0% cyan, 89.6% magenta, 58.96% yellow and 32.16% black. Its hue angle is 339.48°, with 81.15% saturation and 37.45% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.11:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 5.62.

Description generated from the measured properties of this color.

Conversions of #ad1247 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0977

Readable text 7.11:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.95:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #585858 ≈ 0.003% of males
Achromatomaly #834652 ≈ 0.001% of males
Protanopia #444548 ≈ 1.01% of males
Deuteranopia #6a6343 ≈ 1.27% of males
Tritanopia #be002c ≈ 0.0001% of males
Protanomaly #7c3747 ≈ 1.08% of males
Deuteranomaly #8a4e45 ≈ 4.63% of males
Tritanomaly #b70039 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ad1247 {
  color: #ad1247;
}
Background
.bg-ad1247 {
  background-color: #ad1247;
  color: #ffffff;
}
Border
.border-ad1247 {
  border: 2px solid #ad1247;
}
CSS variables
:root {
  --color-primary: #ad1247;
  --color-primary-rgb: 173 18 71;
  --color-primary-hsl: 339 81% 37%;
}
Gradient
.gradient-ad1247 {
  background: linear-gradient(135deg, #ad1247, #ad2a12);
}
Colored shadow
.shadow-ad1247 {
  box-shadow: 0 8px 24px rgb(173 18 71 / 0.35);
}

Vivid Burgundy
#ad1247  rgb(173, 18, 71)  hsl(339, 81%, 37%)  Vivid Burgundy
#12ad78  rgb(18, 173, 120)  hsl(159, 81%, 37%)  Jade
#47ad12  rgb(71, 173, 18)  hsl(99, 81%, 37%)  Kelly Green
#1247ad  rgb(18, 71, 173)  hsl(219, 81%, 37%)  Cobalt Blue