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#AD1237

#ad1237 ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: strong
  • Warm
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#ad1237 is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 67.84% red, 7.06% green and 21.57% blue; printed in CMYK it uses 0% cyan, 89.6% magenta, 68.21% yellow and 32.16% black. Its hue angle is 345.68°, with 81.15% saturation and 37.45% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.2:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.53.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0959

Complementary

  1. #ad1237
  2. #12ad88

Split complementary

  1. #ad1237
  2. #12ad3b
  3. #1284ad

Analogous

  1. #ad1284
  2. #ad1237
  3. #ad3b12

Triadic

  1. #ad1237
  2. #37ad12
  3. #1237ad

Tetradic

  1. #ad1237
  2. #ad8812
  3. #12ad88
  4. #1237ad

Square

  1. #ad1237
  2. #84ad12
  3. #12ad88
  4. #3b12ad

Monochromatic

  1. #22040b
  2. #680b21
  3. #ad1237
  4. #e82352
  5. #ef6989

Shades

#ad1237 mixed progressively with black.

  1. #ad1237
  2. #9c1032
  3. #8a0e2c
  4. #790d27
  5. #680b21
  6. #57091c
  7. #450716
  8. #340511
  9. #23040b
  10. #110206
  11. #000000

Tints

#ad1237 mixed progressively with white.

  1. #ad1237
  2. #b52a4b
  3. #bd415f
  4. #c65973
  5. #ce7187
  6. #d6899b
  7. #dea0af
  8. #e6b8c3
  9. #efd0d7
  10. #f7e7eb
  11. #ffffff

Tones

#ad1237 mixed progressively with gray.

  1. #ad1237
  2. #a91d3e
  3. #a42846
  4. #a0334d
  5. #9b3e54
  6. #97495c
  7. #925463
  8. #8e5f6a
  9. #896a71
  10. #857579
  11. #808080

Readable text 7.2:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.92:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #575757 ≈ 0.003% of males
Achromatomaly #82454c ≈ 0.001% of males
Protanopia #474337 ≈ 1.01% of males
Deuteranopia #6c6232 ≈ 1.27% of males
Tritanopia #be0024 ≈ 0.0001% of males
Protanomaly #7d3637 ≈ 1.08% of males
Deuteranomaly #8b4e34 ≈ 4.63% of males
Tritanomaly #b8002d ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ad1237 {
  color: #ad1237;
}
Background
.bg-ad1237 {
  background-color: #ad1237;
  color: #ffffff;
}
Border
.border-ad1237 {
  border: 2px solid #ad1237;
}
CSS variables
:root {
  --color-primary: #ad1237;
  --color-primary-rgb: 173 18 55;
  --color-primary-hsl: 346 81% 37%;
}
Gradient
.gradient-ad1237 {
  background: linear-gradient(135deg, #ad1237, #ad3b12);
}
Colored shadow
.shadow-ad1237 {
  box-shadow: 0 8px 24px rgb(173 18 55 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 2.53 #c41e3a Cardinal ΔE 5.60 #a52a2a Brown ΔE 6.55 #a52a2a Auburn ΔE 6.55 #960018 Carmine ΔE 8.25 #b22222 Firebrick ΔE 8.46 #893f45 Cordovan ΔE 9.10 #52edc8 Inverted #575757 Grayscale 

Vivid Burgundy
#ad1237  rgb(173, 18, 55)  hsl(346, 81%, 37%)  Vivid Burgundy
#12ad88  rgb(18, 173, 136)  hsl(166, 81%, 37%)  Jungle Green
#37ad12  rgb(55, 173, 18)  hsl(106, 81%, 37%)  Kelly Green
#1237ad  rgb(18, 55, 173)  hsl(226, 81%, 37%)  Egyptian Blue