#AC400A

#ac400a ≈ Rust

  • brown
  • Lightness: low
  • Saturation: strong
  • Warm

#ac400a is a color from the brown family, with low lightness and strong saturation. In the RGB model it is made of 67.45% red, 25.1% green and 3.92% blue; printed in CMYK it uses 0% cyan, 62.79% magenta, 94.19% yellow and 32.55% black. Its hue angle is 20°, with 89.01% saturation and 35.69% lightness in HSL. It is a warm color, often associated with reliability, warmth and earthiness. Designers typically use it for cafés and coffee brands, rustic and natural styles and call-to-action buttons. White text on this color reaches a contrast ratio of 6.01:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 2.43.

Description generated from the measured properties of this color.

Conversions of #ac400a into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993300
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1246

Readable text 6.01:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.49:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #636363 ≈ 0.003% of males
Achromatomaly #86574e ≈ 0.001% of males
Protanopia #605400 ≈ 1.01% of males
Deuteranopia #7a6c01 ≈ 1.27% of males
Tritanopia #be2237 ≈ 0.0001% of males
Protanomaly #854c02 ≈ 1.08% of males
Deuteranomaly #915d05 ≈ 4.63% of males
Tritanomaly #b7302b ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ac400a {
  color: #ac400a;
}
Background
.bg-ac400a {
  background-color: #ac400a;
  color: #ffffff;
}
Border
.border-ac400a {
  border: 2px solid #ac400a;
}
CSS variables
:root {
  --color-primary: #ac400a;
  --color-primary-rgb: 172 64 10;
  --color-primary-hsl: 20 89% 36%;
}
Gradient
.gradient-ac400a {
  background: linear-gradient(135deg, #ac400a, #ac910a);
}
Colored shadow
.shadow-ac400a {
  box-shadow: 0 8px 24px rgb(172 64 10 / 0.35);
}

Rust
#ac400a  rgb(172, 64, 10)  hsl(20, 89%, 36%)  Rust
#0a76ac  rgb(10, 118, 172)  hsl(200, 89%, 36%)  Cerulean
#0aac40  rgb(10, 172, 64)  hsl(140, 89%, 36%)  Medium Sea Green
#400aac  rgb(64, 10, 172)  hsl(260, 89%, 36%)  Zaffre