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#AC3697

#ac3697 ≈ Deep Plum

  • magenta
  • Lightness: medium
  • Saturation: moderate
  • Balanced
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#ac3697 is a color from the magenta family, with medium lightness and moderate saturation. In the RGB model it is made of 67.45% red, 21.18% green and 59.22% blue; printed in CMYK it uses 0% cyan, 68.6% magenta, 12.21% yellow and 32.55% black. Its hue angle is 310.68°, with 52.21% saturation and 44.31% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and brand accents. White text on this color reaches a contrast ratio of 5.63:1 (WCAG AA). The closest named color is Deep Plum (#8e4585), ΔE 6.25.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993399
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1364

Complementary

  1. #ac3697
  2. #36ac4b

Split complementary

  1. #ac3697
  2. #5cac36
  3. #36ac86

Analogous

  1. #8636ac
  2. #ac3697
  3. #ac365c

Triadic

  1. #ac3697
  2. #97ac36
  3. #3697ac

Tetradic

  1. #ac3697
  2. #ac4b36
  3. #36ac4b
  4. #3697ac

Square

  1. #ac3697
  2. #ac8636
  3. #36ac4b
  4. #365cac

Monochromatic

  1. #381131
  2. #722464
  3. #ac3697
  4. #cd61ba
  5. #e09bd4

Shades

#ac3697 mixed progressively with black.

  1. #ac3697
  2. #9b3188
  3. #8a2b79
  4. #78266a
  5. #67205b
  6. #561b4c
  7. #45163c
  8. #34102d
  9. #220b1e
  10. #11050f
  11. #000000

Tints

#ac3697 mixed progressively with white.

  1. #ac3697
  2. #b44aa1
  3. #bd5eac
  4. #c572b6
  5. #cd86c1
  6. #d69bcb
  7. #deafd5
  8. #e6c3e0
  9. #eed7ea
  10. #f7ebf5
  11. #ffffff

Tones

#ac3697 mixed progressively with gray.

  1. #ac3697
  2. #a83d95
  3. #a34592
  4. #9f4c90
  5. #9a548e
  6. #965b8c
  7. #926289
  8. #8d6a87
  9. #897185
  10. #847982
  11. #808080

Readable text 5.63:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.73:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #676767 ≈ 0.003% of males
Achromatomaly #88587d ≈ 0.001% of males
Protanopia #375c9a ≈ 1.01% of males
Deuteranopia #5e6e94 ≈ 1.27% of males
Tritanopia #b53e62 ≈ 0.0001% of males
Protanomaly #784f99 ≈ 1.08% of males
Deuteranomaly #855c95 ≈ 4.63% of males
Tritanomaly #b13b7b ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ac3697 {
  color: #ac3697;
}
Background
.bg-ac3697 {
  background-color: #ac3697;
  color: #ffffff;
}
Border
.border-ac3697 {
  border: 2px solid #ac3697;
}
CSS variables
:root {
  --color-primary: #ac3697;
  --color-primary-rgb: 172 54 151;
  --color-primary-hsl: 311 52% 44%;
}
Gradient
.gradient-ac3697 {
  background: linear-gradient(135deg, #ac3697, #ac365c);
}
Colored shadow
.shadow-ac3697 {
  box-shadow: 0 8px 24px rgb(172 54 151 / 0.35);
}

#8e4585 Deep Plum ΔE 6.25 #c71585 Medium Violet Red ΔE 6.95 #9a4eae Purpureus ΔE 7.30 #c54b8c Mulberry ΔE 9.65 #8b008b Dark Magenta ΔE 10.26 #880085 Mardi Gras ΔE 10.74 #9932cc Dark Orchid ΔE 11.03 #53c968 Inverted #676767 Grayscale 

Deep Plum
#ac3697  rgb(172, 54, 151)  hsl(311, 52%, 44%)  Deep Plum
#36ac4b  rgb(54, 172, 75)  hsl(131, 52%, 44%)  Medium Sea Green
#97ac36  rgb(151, 172, 54)  hsl(71, 52%, 44%)  Apple Green
#3697ac  rgb(54, 151, 172)  hsl(191, 52%, 44%)  Bondi Blue