#ac331c ≈ Rufous
#ac331c is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 67.45% red, 20% green and 10.98% blue; printed in CMYK it uses 0% cyan, 70.35% magenta, 83.72% yellow and 32.55% black. Its hue angle is 9.58°, with 72% saturation and 39.22% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.47:1 (WCAG AA). The closest named color is Rufous (#a81c07), ΔE 3.74.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1122 |
Shades
#ac331c mixed progressively with black.
Tints
#ac331c mixed progressively with white.
Tones
#ac331c mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ac331c {
color: #ac331c;
}
.bg-ac331c {
background-color: #ac331c;
color: #ffffff;
}
.border-ac331c {
border: 2px solid #ac331c;
}
:root {
--color-primary: #ac331c;
--color-primary-rgb: 172 51 28;
--color-primary-hsl: 10 72% 39%;
}
.gradient-ac331c {
background: linear-gradient(135deg, #ac331c, #ac7b1c);
}
.shadow-ac331c {
box-shadow: 0 8px 24px rgb(172 51 28 / 0.35);
}
Rufous
#ac331c rgb(172, 51, 28) hsl(10, 72%, 39%) Rufous
#1c95ac rgb(28, 149, 172) hsl(190, 72%, 39%) Bondi Blue
#1cac33 rgb(28, 172, 51) hsl(130, 72%, 39%) Kelly Green
#331cac rgb(51, 28, 172) hsl(250, 72%, 39%) Zaffre