#ac243f ≈ Vivid Burgundy
#ac243f is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 67.45% red, 14.12% green and 24.71% blue; printed in CMYK it uses 0% cyan, 79.07% magenta, 63.37% yellow and 32.55% black. Its hue angle is 348.09°, with 65.38% saturation and 40.78% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.82:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.21.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1039 |
Shades
#ac243f mixed progressively with black.
Tints
#ac243f mixed progressively with white.
Tones
#ac243f mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ac243f {
color: #ac243f;
}
.bg-ac243f {
background-color: #ac243f;
color: #ffffff;
}
.border-ac243f {
border: 2px solid #ac243f;
}
:root {
--color-primary: #ac243f;
--color-primary-rgb: 172 36 63;
--color-primary-hsl: 348 65% 41%;
}
.gradient-ac243f {
background: linear-gradient(135deg, #ac243f, #ac4d24);
}
.shadow-ac243f {
box-shadow: 0 8px 24px rgb(172 36 63 / 0.35);
}
Vivid Burgundy
#ac243f rgb(172, 36, 63) hsl(348, 65%, 41%) Vivid Burgundy
#24ac91 rgb(36, 172, 145) hsl(168, 65%, 41%) Jungle Green
#3fac24 rgb(63, 172, 36) hsl(108, 65%, 41%) Kelly Green
#243fac rgb(36, 63, 172) hsl(228, 65%, 41%) Persian Blue