#AC243F

#ac243f ≈ Vivid Burgundy

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm

#ac243f is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 67.45% red, 14.12% green and 24.71% blue; printed in CMYK it uses 0% cyan, 79.07% magenta, 63.37% yellow and 32.55% black. Its hue angle is 348.09°, with 65.38% saturation and 40.78% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.82:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.21.

Description generated from the measured properties of this color.

Conversions of #ac243f into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1039

Readable text 6.82:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.08:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5b5b5b ≈ 0.003% of males
Achromatomaly #834a51 ≈ 0.001% of males
Protanopia #4b493f ≈ 1.01% of males
Deuteranopia #6e653b ≈ 1.27% of males
Tritanopia #bd0030 ≈ 0.0001% of males
Protanomaly #7e3d3f ≈ 1.08% of males
Deuteranomaly #8b523d ≈ 4.63% of males
Tritanomaly #b60636 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ac243f {
  color: #ac243f;
}
Background
.bg-ac243f {
  background-color: #ac243f;
  color: #ffffff;
}
Border
.border-ac243f {
  border: 2px solid #ac243f;
}
CSS variables
:root {
  --color-primary: #ac243f;
  --color-primary-rgb: 172 36 63;
  --color-primary-hsl: 348 65% 41%;
}
Gradient
.gradient-ac243f {
  background: linear-gradient(135deg, #ac243f, #ac4d24);
}
Colored shadow
.shadow-ac243f {
  box-shadow: 0 8px 24px rgb(172 36 63 / 0.35);
}

Vivid Burgundy
#ac243f  rgb(172, 36, 63)  hsl(348, 65%, 41%)  Vivid Burgundy
#24ac91  rgb(36, 172, 145)  hsl(168, 65%, 41%)  Jungle Green
#3fac24  rgb(63, 172, 36)  hsl(108, 65%, 41%)  Kelly Green
#243fac  rgb(36, 63, 172)  hsl(228, 65%, 41%)  Persian Blue