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#AC098A

#ac098a ≈ Medium Violet Red

  • magenta
  • Lightness: low
  • Saturation: strong
  • Balanced
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#ac098a is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 67.45% red, 3.53% green and 54.12% blue; printed in CMYK it uses 0% cyan, 94.77% magenta, 19.77% yellow and 32.55% black. Its hue angle is 312.52°, with 90.06% saturation and 35.49% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 6.65:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 6.98.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990099
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.108

Complementary

  1. #ac098a
  2. #09ac2b

Split complementary

  1. #ac098a
  2. #38ac09
  3. #09ac7d

Analogous

  1. #7d09ac
  2. #ac098a
  3. #ac0938

Triadic

  1. #ac098a
  2. #8aac09
  3. #098aac

Tetradic

  1. #ac098a
  2. #ac2b09
  3. #09ac2b
  4. #098aac

Square

  1. #ac098a
  2. #ac7d09
  3. #09ac2b
  4. #0938ac

Monochromatic

  1. #1b0115
  2. #630550
  3. #ac098a
  4. #f20fc3
  5. #f658d5

Shades

#ac098a mixed progressively with black.

  1. #ac098a
  2. #9b087c
  3. #8a076e
  4. #780661
  5. #670553
  6. #560545
  7. #450437
  8. #340329
  9. #22021c
  10. #11010e
  11. #000000

Tints

#ac098a mixed progressively with white.

  1. #ac098a
  2. #b42296
  3. #bd3aa1
  4. #c553ad
  5. #cd6bb9
  6. #d684c5
  7. #de9dd0
  8. #e6b5dc
  9. #eecee8
  10. #f7e6f3
  11. #ffffff

Tones

#ac098a mixed progressively with gray.

  1. #ac098a
  2. #a81589
  3. #a32188
  4. #9f2d87
  5. #9a3986
  6. #964585
  7. #925084
  8. #8d5c83
  9. #896882
  10. #847481
  11. #808080

Readable text 6.65:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.16:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5c5c5c ≈ 0.003% of males
Achromatomaly #844971 ≈ 0.001% of males
Protanopia #1f4d8d ≈ 1.01% of males
Deuteranopia #576587 ≈ 1.27% of males
Tritanopia #b71550 ≈ 0.0001% of males
Protanomaly #743c8c ≈ 1.08% of males
Deuteranomaly #824f88 ≈ 4.63% of males
Tritanomaly #b3116c ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ac098a {
  color: #ac098a;
}
Background
.bg-ac098a {
  background-color: #ac098a;
  color: #ffffff;
}
Border
.border-ac098a {
  border: 2px solid #ac098a;
}
CSS variables
:root {
  --color-primary: #ac098a;
  --color-primary-rgb: 172 9 138;
  --color-primary-hsl: 313 90% 35%;
}
Gradient
.gradient-ac098a {
  background: linear-gradient(135deg, #ac098a, #ac0938);
}
Colored shadow
.shadow-ac098a {
  box-shadow: 0 8px 24px rgb(172 9 138 / 0.35);
}

#c71585 Medium Violet Red ΔE 6.98 #8b008b Dark Magenta ΔE 7.52 #880085 Mardi Gras ΔE 7.79 #8e4585 Deep Plum ΔE 8.14 #800080 Purple ΔE 9.26 #a50b5e Jazzberry Jam ΔE 9.28 #873260 Boysenberry ΔE 10.36 #53f675 Inverted #5c5c5c Grayscale 

Medium Violet Red
#ac098a  rgb(172, 9, 138)  hsl(313, 90%, 35%)  Medium Violet Red
#09ac2b  rgb(9, 172, 43)  hsl(133, 90%, 35%)  Kelly Green
#8aac09  rgb(138, 172, 9)  hsl(73, 90%, 35%)  Apple Green
#098aac  rgb(9, 138, 172)  hsl(193, 90%, 35%)  Bondi Blue