#ab401b ≈ Rust
#ab401b is a color from the brown family, with low lightness and strong saturation. In the RGB model it is made of 67.06% red, 25.1% green and 10.59% blue; printed in CMYK it uses 0% cyan, 62.57% magenta, 84.21% yellow and 32.94% black. Its hue angle is 15.42°, with 72.73% saturation and 38.82% lightness in HSL. It is a warm color, often associated with reliability, warmth and earthiness. Designers typically use it for cafés and coffee brands, rustic and natural styles and brand accents. White text on this color reaches a contrast ratio of 6.03:1 (WCAG AA). The closest named color is Rust (#b7410e), ΔE 3.32.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.124 |
Shades
#ab401b mixed progressively with black.
Tints
#ab401b mixed progressively with white.
Tones
#ab401b mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-ab401b {
color: #ab401b;
}
.bg-ab401b {
background-color: #ab401b;
color: #ffffff;
}
.border-ab401b {
border: 2px solid #ab401b;
}
:root {
--color-primary: #ab401b;
--color-primary-rgb: 171 64 27;
--color-primary-hsl: 15 73% 39%;
}
.gradient-ab401b {
background: linear-gradient(135deg, #ab401b, #ab881b);
}
.shadow-ab401b {
box-shadow: 0 8px 24px rgb(171 64 27 / 0.35);
}
Rust
#ab401b rgb(171, 64, 27) hsl(15, 73%, 39%) Rust
#1b86ab rgb(27, 134, 171) hsl(195, 73%, 39%) Cerulean
#1bab40 rgb(27, 171, 64) hsl(135, 73%, 39%) Medium Sea Green
#401bab rgb(64, 27, 171) hsl(255, 73%, 39%) Zaffre