#AA243F

#aa243f ≈ Vivid Burgundy

  • red
  • Lightness: medium
  • Saturation: strong
  • Warm

#aa243f is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 66.67% red, 14.12% green and 24.71% blue; printed in CMYK it uses 0% cyan, 78.82% magenta, 62.94% yellow and 33.33% black. Its hue angle is 347.91°, with 65.05% saturation and 40.39% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.92:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.95.

Description generated from the measured properties of this color.

Conversions of #aa243f into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1017

Readable text 6.92:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.03:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5a5a5a ≈ 0.003% of males
Achromatomaly #824a50 ≈ 0.001% of males
Protanopia #4b483f ≈ 1.01% of males
Deuteranopia #6d643b ≈ 1.27% of males
Tritanopia #bb0030 ≈ 0.0001% of males
Protanomaly #7c3d3f ≈ 1.08% of males
Deuteranomaly #89513d ≈ 4.63% of males
Tritanomaly #b40836 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-aa243f {
  color: #aa243f;
}
Background
.bg-aa243f {
  background-color: #aa243f;
  color: #ffffff;
}
Border
.border-aa243f {
  border: 2px solid #aa243f;
}
CSS variables
:root {
  --color-primary: #aa243f;
  --color-primary-rgb: 170 36 63;
  --color-primary-hsl: 348 65% 40%;
}
Gradient
.gradient-aa243f {
  background: linear-gradient(135deg, #aa243f, #aa4c24);
}
Colored shadow
.shadow-aa243f {
  box-shadow: 0 8px 24px rgb(170 36 63 / 0.35);
}

Vivid Burgundy
#aa243f  rgb(170, 36, 63)  hsl(348, 65%, 40%)  Vivid Burgundy
#24aa8f  rgb(36, 170, 143)  hsl(168, 65%, 40%)  Jungle Green
#3faa24  rgb(63, 170, 36)  hsl(108, 65%, 40%)  Kelly Green
#243faa  rgb(36, 63, 170)  hsl(228, 65%, 40%)  Persian Blue