#aa243f ≈ Vivid Burgundy
#aa243f is a color from the red family, with medium lightness and strong saturation. In the RGB model it is made of 66.67% red, 14.12% green and 24.71% blue; printed in CMYK it uses 0% cyan, 78.82% magenta, 62.94% yellow and 33.33% black. Its hue angle is 347.91°, with 65.05% saturation and 40.39% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.92:1 (WCAG AA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.95.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.1017 |
Shades
#aa243f mixed progressively with black.
Tints
#aa243f mixed progressively with white.
Tones
#aa243f mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-aa243f {
color: #aa243f;
}
.bg-aa243f {
background-color: #aa243f;
color: #ffffff;
}
.border-aa243f {
border: 2px solid #aa243f;
}
:root {
--color-primary: #aa243f;
--color-primary-rgb: 170 36 63;
--color-primary-hsl: 348 65% 40%;
}
.gradient-aa243f {
background: linear-gradient(135deg, #aa243f, #aa4c24);
}
.shadow-aa243f {
box-shadow: 0 8px 24px rgb(170 36 63 / 0.35);
}
Vivid Burgundy
#aa243f rgb(170, 36, 63) hsl(348, 65%, 40%) Vivid Burgundy
#24aa8f rgb(36, 170, 143) hsl(168, 65%, 40%) Jungle Green
#3faa24 rgb(63, 170, 36) hsl(108, 65%, 40%) Kelly Green
#243faa rgb(36, 63, 170) hsl(228, 65%, 40%) Persian Blue