#AA073D

#aa073d ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#aa073d is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 66.67% red, 2.75% green and 23.92% blue; printed in CMYK it uses 0% cyan, 95.88% magenta, 64.12% yellow and 33.33% black. Its hue angle is 340.12°, with 92.09% saturation and 34.71% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 7.48:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.5.

Description generated from the measured properties of this color.

Conversions of #aa073d into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0903

Readable text 7.48:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.81:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #555555 ≈ 0.003% of males
Achromatomaly #80424c ≈ 0.001% of males
Protanopia #42413e ≈ 1.01% of males
Deuteranopia #686039 ≈ 1.27% of males
Tritanopia #bb0024 ≈ 0.0001% of males
Protanomaly #7a323d ≈ 1.08% of males
Deuteranomaly #874b3a ≈ 4.63% of males
Tritanomaly #b40030 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-aa073d {
  color: #aa073d;
}
Background
.bg-aa073d {
  background-color: #aa073d;
  color: #ffffff;
}
Border
.border-aa073d {
  border: 2px solid #aa073d;
}
CSS variables
:root {
  --color-primary: #aa073d;
  --color-primary-rgb: 170 7 61;
  --color-primary-hsl: 340 92% 35%;
}
Gradient
.gradient-aa073d {
  background: linear-gradient(135deg, #aa073d, #aa2207);
}
Colored shadow
.shadow-aa073d {
  box-shadow: 0 8px 24px rgb(170 7 61 / 0.35);
}

Vivid Burgundy
#aa073d  rgb(170, 7, 61)  hsl(340, 92%, 35%)  Vivid Burgundy
#07aa74  rgb(7, 170, 116)  hsl(160, 92%, 35%)  Jade
#3daa07  rgb(61, 170, 7)  hsl(100, 92%, 35%)  Kelly Green
#073daa  rgb(7, 61, 170)  hsl(220, 92%, 35%)  Egyptian Blue