#AA070B

#aa070b ≈ Rufous

  • red
  • Lightness: low
  • Saturation: strong
  • Warm

#aa070b is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 66.67% red, 2.75% green and 4.31% blue; printed in CMYK it uses 0% cyan, 95.88% magenta, 93.53% yellow and 33.33% black. Its hue angle is 358.53°, with 92.09% saturation and 34.71% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 7.65:1 (WCAG AAA). The closest named color is Rufous (#a81c07), ΔE 2.5.

Description generated from the measured properties of this color.

Conversions of #aa070b into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990000
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0872

Readable text 7.65:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.74:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #535353 ≈ 0.003% of males
Achromatomaly #7f4142 ≈ 0.001% of males
Protanopia #473e06 ≈ 1.01% of males
Deuteranopia #6c5f00 ≈ 1.27% of males
Tritanopia #bc000e ≈ 0.0001% of males
Protanomaly #7b3008 ≈ 1.08% of males
Deuteranomaly #894a02 ≈ 4.63% of males
Tritanomaly #b5000d ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-aa070b {
  color: #aa070b;
}
Background
.bg-aa070b {
  background-color: #aa070b;
  color: #ffffff;
}
Border
.border-aa070b {
  border: 2px solid #aa070b;
}
CSS variables
:root {
  --color-primary: #aa070b;
  --color-primary-rgb: 170 7 11;
  --color-primary-hsl: 359 92% 35%;
}
Gradient
.gradient-aa070b {
  background: linear-gradient(135deg, #aa070b, #aa5507);
}
Colored shadow
.shadow-aa070b {
  box-shadow: 0 8px 24px rgb(170 7 11 / 0.35);
}

Rufous
#aa070b  rgb(170, 7, 11)  hsl(359, 92%, 35%)  Rufous
#07aaa6  rgb(7, 170, 166)  hsl(179, 92%, 35%)  Light Sea Green
#0baa07  rgb(11, 170, 7)  hsl(119, 92%, 35%)  Kelly Green
#070baa  rgb(7, 11, 170)  hsl(239, 92%, 35%)  Zaffre