#A91023

#a91023 ≈ Brown

  • red
  • Lightness: low
  • Saturation: strong
  • Warm

#a91023 is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 66.27% red, 6.27% green and 13.73% blue; printed in CMYK it uses 0% cyan, 90.53% magenta, 79.29% yellow and 33.73% black. Its hue angle is 352.55°, with 82.7% saturation and 36.27% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and call-to-action buttons. White text on this color reaches a contrast ratio of 7.54:1 (WCAG AAA). The closest named color is Brown (#a52a2a), ΔE 2.71.

Description generated from the measured properties of this color.

Conversions of #a91023 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0893

Readable text 7.54:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.79:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #545454 ≈ 0.003% of males
Achromatomaly #7f4345 ≈ 0.001% of males
Protanopia #474022 ≈ 1.01% of males
Deuteranopia #6b5f1c ≈ 1.27% of males
Tritanopia #bb001a ≈ 0.0001% of males
Protanomaly #7a3322 ≈ 1.08% of males
Deuteranomaly #884c1f ≈ 4.63% of males
Tritanomaly #b4001e ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-a91023 {
  color: #a91023;
}
Background
.bg-a91023 {
  background-color: #a91023;
  color: #ffffff;
}
Border
.border-a91023 {
  border: 2px solid #a91023;
}
CSS variables
:root {
  --color-primary: #a91023;
  --color-primary-rgb: 169 16 35;
  --color-primary-hsl: 353 83% 36%;
}
Gradient
.gradient-a91023 {
  background: linear-gradient(135deg, #a91023, #a94910);
}
Colored shadow
.shadow-a91023 {
  box-shadow: 0 8px 24px rgb(169 16 35 / 0.35);
}

Brown
#a91023  rgb(169, 16, 35)  hsl(353, 83%, 36%)  Brown
#10a996  rgb(16, 169, 150)  hsl(173, 83%, 36%)  Persian Green
#23a910  rgb(35, 169, 16)  hsl(113, 83%, 36%)  Kelly Green
#1023a9  rgb(16, 35, 169)  hsl(233, 83%, 36%)  Zaffre