#972743 ≈ Vivid Burgundy
#972743 is a color from the red family, with low lightness and moderate saturation. In the RGB model it is made of 59.22% red, 15.29% green and 26.27% blue; printed in CMYK it uses 0% cyan, 74.17% magenta, 55.63% yellow and 40.78% black. Its hue angle is 345°, with 58.95% saturation and 37.25% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 7.82:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 4.8.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0844 |
Shades
#972743 mixed progressively with black.
Tints
#972743 mixed progressively with white.
Tones
#972743 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-972743 {
color: #972743;
}
.bg-972743 {
background-color: #972743;
color: #ffffff;
}
.border-972743 {
border: 2px solid #972743;
}
:root {
--color-primary: #972743;
--color-primary-rgb: 151 39 67;
--color-primary-hsl: 345 59% 37%;
}
.gradient-972743 {
background: linear-gradient(135deg, #972743, #974327);
}
.shadow-972743 {
box-shadow: 0 8px 24px rgb(151 39 67 / 0.35);
}
Vivid Burgundy
#972743 rgb(151, 39, 67) hsl(345, 59%, 37%) Vivid Burgundy
#27977b rgb(39, 151, 123) hsl(165, 59%, 37%) Persian Green
#439727 rgb(67, 151, 39) hsl(105, 59%, 37%) Islamic Green
#274397 rgb(39, 67, 151) hsl(225, 59%, 37%) Cobalt Blue