#972743

#972743 ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: moderate
  • Warm

#972743 is a color from the red family, with low lightness and moderate saturation. In the RGB model it is made of 59.22% red, 15.29% green and 26.27% blue; printed in CMYK it uses 0% cyan, 74.17% magenta, 55.63% yellow and 40.78% black. Its hue angle is 345°, with 58.95% saturation and 37.25% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 7.82:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 4.8.

Description generated from the measured properties of this color.

Conversions of #972743 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0844

Readable text 7.82:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.69:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #525252 ≈ 0.003% of males
Achromatomaly #74454c ≈ 0.001% of males
Protanopia #444343 ≈ 1.01% of males
Deuteranopia #615a40 ≈ 1.27% of males
Tritanopia #a50a33 ≈ 0.0001% of males
Protanomaly #6f3a43 ≈ 1.08% of males
Deuteranomaly #7a4b41 ≈ 4.63% of males
Tritanomaly #a0193a ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-972743 {
  color: #972743;
}
Background
.bg-972743 {
  background-color: #972743;
  color: #ffffff;
}
Border
.border-972743 {
  border: 2px solid #972743;
}
CSS variables
:root {
  --color-primary: #972743;
  --color-primary-rgb: 151 39 67;
  --color-primary-hsl: 345 59% 37%;
}
Gradient
.gradient-972743 {
  background: linear-gradient(135deg, #972743, #974327);
}
Colored shadow
.shadow-972743 {
  box-shadow: 0 8px 24px rgb(151 39 67 / 0.35);
}

Vivid Burgundy
#972743  rgb(151, 39, 67)  hsl(345, 59%, 37%)  Vivid Burgundy
#27977b  rgb(39, 151, 123)  hsl(165, 59%, 37%)  Persian Green
#439727  rgb(67, 151, 39)  hsl(105, 59%, 37%)  Islamic Green
#274397  rgb(39, 67, 151)  hsl(225, 59%, 37%)  Cobalt Blue