#972728 ≈ Brown
#972728 is a color from the red family, with low lightness and moderate saturation. In the RGB model it is made of 59.22% red, 15.29% green and 15.69% blue; printed in CMYK it uses 0% cyan, 74.17% magenta, 73.51% yellow and 40.78% black. Its hue angle is 359.46°, with 58.95% saturation and 37.25% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 7.96:1 (WCAG AAA). The closest named color is Brown (#a52a2a), ΔE 2.99.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #993333 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0818 |
Shades
#972728 mixed progressively with black.
Tints
#972728 mixed progressively with white.
Tones
#972728 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-972728 {
color: #972728;
}
.bg-972728 {
background-color: #972728;
color: #ffffff;
}
.border-972728 {
border: 2px solid #972728;
}
:root {
--color-primary: #972728;
--color-primary-rgb: 151 39 40;
--color-primary-hsl: 359 59% 37%;
}
.gradient-972728 {
background: linear-gradient(135deg, #972728, #975e27);
}
.shadow-972728 {
box-shadow: 0 8px 24px rgb(151 39 40 / 0.35);
}
Brown
#972728 rgb(151, 39, 40) hsl(359, 59%, 37%) Brown
#279796 rgb(39, 151, 150) hsl(179, 59%, 37%) Dark Cyan
#289727 rgb(40, 151, 39) hsl(119, 59%, 37%) Islamic Green
#272897 rgb(39, 40, 151) hsl(239, 59%, 37%) Imperial Blue