#970f35 ≈ Vivid Burgundy
#970f35 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.88% green and 20.78% blue; printed in CMYK it uses 0% cyan, 90.07% magenta, 64.9% yellow and 40.78% black. Its hue angle is 343.24°, with 81.93% saturation and 32.55% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.62:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.19.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0718 |
Shades
#970f35 mixed progressively with black.
Tints
#970f35 mixed progressively with white.
Tones
#970f35 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970f35 {
color: #970f35;
}
.bg-970f35 {
background-color: #970f35;
color: #ffffff;
}
.border-970f35 {
border: 2px solid #970f35;
}
:root {
--color-primary: #970f35;
--color-primary-rgb: 151 15 53;
--color-primary-hsl: 343 82% 33%;
}
.gradient-970f35 {
background: linear-gradient(135deg, #970f35, #972d0f);
}
.shadow-970f35 {
box-shadow: 0 8px 24px rgb(151 15 53 / 0.35);
}
Vivid Burgundy
#970f35 rgb(151, 15, 53) hsl(343, 82%, 33%) Vivid Burgundy
#0f9771 rgb(15, 151, 113) hsl(163, 82%, 33%) Shamrock Green
#35970f rgb(53, 151, 15) hsl(103, 82%, 33%) Islamic Green
#0f3597 rgb(15, 53, 151) hsl(223, 82%, 33%) Smalt