#970F35

#970f35 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#970f35 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.88% green and 20.78% blue; printed in CMYK it uses 0% cyan, 90.07% magenta, 64.9% yellow and 40.78% black. Its hue angle is 343.24°, with 81.93% saturation and 32.55% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.62:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.19.

Description generated from the measured properties of this color.

Conversions of #970f35 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0718

Readable text 8.62:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.44:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4c4c4c ≈ 0.003% of males
Achromatomaly #723c44 ≈ 0.001% of males
Protanopia #3c3a35 ≈ 1.01% of males
Deuteranopia #5d5531 ≈ 1.27% of males
Tritanopia #a60021 ≈ 0.0001% of males
Protanomaly #6c2e35 ≈ 1.08% of males
Deuteranomaly #794333 ≈ 4.63% of males
Tritanomaly #a0002a ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970f35 {
  color: #970f35;
}
Background
.bg-970f35 {
  background-color: #970f35;
  color: #ffffff;
}
Border
.border-970f35 {
  border: 2px solid #970f35;
}
CSS variables
:root {
  --color-primary: #970f35;
  --color-primary-rgb: 151 15 53;
  --color-primary-hsl: 343 82% 33%;
}
Gradient
.gradient-970f35 {
  background: linear-gradient(135deg, #970f35, #972d0f);
}
Colored shadow
.shadow-970f35 {
  box-shadow: 0 8px 24px rgb(151 15 53 / 0.35);
}

Vivid Burgundy
#970f35  rgb(151, 15, 53)  hsl(343, 82%, 33%)  Vivid Burgundy
#0f9771  rgb(15, 151, 113)  hsl(163, 82%, 33%)  Shamrock Green
#35970f  rgb(53, 151, 15)  hsl(103, 82%, 33%)  Islamic Green
#0f3597  rgb(15, 53, 151)  hsl(223, 82%, 33%)  Smalt