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#970E28

#970e28 ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: strong
  • Warm
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#970e28 is a color from the red family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.49% green and 15.69% blue; printed in CMYK it uses 0% cyan, 90.73% magenta, 73.51% yellow and 40.78% black. Its hue angle is 348.61°, with 83.03% saturation and 32.35% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.72:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.27.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0705

Complementary

  1. #970e28
  2. #0e977d

Split complementary

  1. #970e28
  2. #0e9738
  3. #0e6c97

Analogous

  1. #970e6c
  2. #970e28
  3. #97380e

Triadic

  1. #970e28
  2. #28970e
  3. #0e2897

Tetradic

  1. #970e28
  2. #977d0e
  3. #0e977d
  4. #0e2897

Square

  1. #970e28
  2. #6c970e
  3. #0e977d
  4. #380e97

Monochromatic

  1. #130205
  2. #510815
  3. #970e28
  4. #dd143b
  5. #ef4f6e

Shades

#970e28 mixed progressively with black.

  1. #970e28
  2. #880d24
  3. #790b20
  4. #6a0a1c
  5. #5b0818
  6. #4c0714
  7. #3c0610
  8. #2d040c
  9. #1e0308
  10. #0f0104
  11. #000000

Tints

#970e28 mixed progressively with white.

  1. #970e28
  2. #a1263e
  3. #ac3e53
  4. #b65669
  5. #c16e7e
  6. #cb8794
  7. #d59fa9
  8. #e0b7bf
  9. #eacfd4
  10. #f5e7ea
  11. #ffffff

Tones

#970e28 mixed progressively with gray.

  1. #970e28
  2. #951931
  3. #92253a
  4. #903042
  5. #8e3c4b
  6. #8c4754
  7. #89525d
  8. #875e66
  9. #85696e
  10. #827577
  11. #808080

Readable text 8.72:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.41:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #713b40 ≈ 0.001% of males
Protanopia #3d3928 ≈ 1.01% of males
Deuteranopia #5e5523 ≈ 1.27% of males
Tritanopia #a7001b ≈ 0.0001% of males
Protanomaly #6d2d28 ≈ 1.08% of males
Deuteranomaly #794325 ≈ 4.63% of males
Tritanomaly #a10021 ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-970e28 {
  color: #970e28;
}
Background
.bg-970e28 {
  background-color: #970e28;
  color: #ffffff;
}
Border
.border-970e28 {
  border: 2px solid #970e28;
}
CSS variables
:root {
  --color-primary: #970e28;
  --color-primary-rgb: 151 14 40;
  --color-primary-hsl: 349 83% 32%;
}
Gradient
.gradient-970e28 {
  background: linear-gradient(135deg, #970e28, #97380e);
}
Colored shadow
.shadow-970e28 {
  box-shadow: 0 8px 24px rgb(151 14 40 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 3.27 #960018 Carmine ΔE 4.30 #800020 Burgundy ΔE 4.91 #a52a2a Brown ΔE 6.09 #a52a2a Auburn ΔE 6.09 #801818 Falu Red ΔE 6.18 #92000a Sangria ΔE 7.69 #68f1d7 Inverted #4b4b4b Grayscale 

Vivid Burgundy
#970e28  rgb(151, 14, 40)  hsl(349, 83%, 32%)  Vivid Burgundy
#0e977d  rgb(14, 151, 125)  hsl(169, 83%, 32%)  Persian Green
#28970e  rgb(40, 151, 14)  hsl(109, 83%, 32%)  Islamic Green
#0e2897  rgb(14, 40, 151)  hsl(229, 83%, 32%)  Imperial Blue