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#970DB4

#970db4 ≈ Dark Violet

  • magenta
  • Lightness: low
  • Saturation: strong
  • Balanced
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#970db4 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.1% green and 70.59% blue; printed in CMYK it uses 16.11% cyan, 92.78% magenta, 0% yellow and 29.41% black. Its hue angle is 289.58°, with 86.53% saturation and 37.84% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and call-to-action buttons. White text on this color reaches a contrast ratio of 6.93:1 (WCAG AA). The closest named color is Dark Violet (#9400d3), ΔE 4.55.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#9900cc
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1016

Complementary

  1. #970db4
  2. #2ab40d

Split complementary

  1. #970db4
  2. #7db40d
  3. #0db443

Analogous

  1. #430db4
  2. #970db4
  3. #b40d7d

Triadic

  1. #970db4
  2. #b4970d
  3. #0db497

Tetradic

  1. #970db4
  2. #b40d2a
  3. #2ab40d
  4. #0db497

Square

  1. #970db4
  2. #b4430d
  3. #2ab40d
  4. #0d7db4

Monochromatic

  1. #1f0325
  2. #5b086d
  3. #970db4
  4. #cb1fef
  5. #db66f4

Shades

#970db4 mixed progressively with black.

  1. #970db4
  2. #880ca2
  3. #790a90
  4. #6a097e
  5. #5b086c
  6. #4c075a
  7. #3c0548
  8. #2d0436
  9. #1e0324
  10. #0f0112
  11. #000000

Tints

#970db4 mixed progressively with white.

  1. #970db4
  2. #a125bc
  3. #ac3dc3
  4. #b656cb
  5. #c16ed2
  6. #cb86da
  7. #d59ee1
  8. #e0b6e9
  9. #eacff0
  10. #f5e7f8
  11. #ffffff

Tones

#970db4 mixed progressively with gray.

  1. #970db4
  2. #9519af
  3. #9224aa
  4. #9030a4
  5. #8e3b9f
  6. #8c479a
  7. #895295
  8. #875e90
  9. #85698a
  10. #827585
  11. #808080

Readable text 6.93:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.03:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #5a5a5a ≈ 0.003% of males
Achromatomaly #774787 ≈ 0.001% of males
Protanopia #0052b8 ≈ 1.01% of males
Deuteranopia #1e5eb1 ≈ 1.27% of males
Tritanopia #963d6a ≈ 0.0001% of males
Protanomaly #5840b6 ≈ 1.08% of males
Deuteranomaly #664ab2 ≈ 4.63% of males
Tritanomaly #97308d ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970db4 {
  color: #970db4;
}
Background
.bg-970db4 {
  background-color: #970db4;
  color: #ffffff;
}
Border
.border-970db4 {
  border: 2px solid #970db4;
}
CSS variables
:root {
  --color-primary: #970db4;
  --color-primary-rgb: 151 13 180;
  --color-primary-hsl: 290 87% 38%;
}
Gradient
.gradient-970db4 {
  background: linear-gradient(135deg, #970db4, #b40d7d);
}
Colored shadow
.shadow-970db4 {
  box-shadow: 0 8px 24px rgb(151 13 180 / 0.35);
}

#9400d3 Dark Violet ΔE 4.55 #9932cc Dark Orchid ΔE 5.59 #8b008b Dark Magenta ΔE 6.74 #880085 Mardi Gras ΔE 7.77 #8a2be2 Blue Violet ΔE 7.86 #69359c Purple Heart ΔE 8.71 #800080 Purple ΔE 8.81 #68f24b Inverted #5a5a5a Grayscale 

Dark Violet
#970db4  rgb(151, 13, 180)  hsl(290, 87%, 38%)  Dark Violet
#2ab40d  rgb(42, 180, 13)  hsl(110, 87%, 38%)  Kelly Green
#b4970d  rgb(180, 151, 13)  hsl(50, 87%, 38%)  Brass
#0db497  rgb(13, 180, 151)  hsl(170, 87%, 38%)  Jungle Green