#970D33

#970d33 ≈ Vivid Burgundy

  • rose
  • Lightness: low
  • Saturation: strong
  • Warm

#970d33 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.1% green and 20% blue; printed in CMYK it uses 0% cyan, 91.39% magenta, 66.23% yellow and 40.78% black. Its hue angle is 343.48°, with 84.15% saturation and 32.16% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.67:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.95.

Description generated from the measured properties of this color.

Conversions of #970d33 into other color spaces
HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#990033
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.0711

Readable text 8.67:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.42:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #4b4b4b ≈ 0.003% of males
Achromatomaly #713b43 ≈ 0.001% of males
Protanopia #3c3a33 ≈ 1.01% of males
Deuteranopia #5d552f ≈ 1.27% of males
Tritanopia #a60020 ≈ 0.0001% of males
Protanomaly #6c2d33 ≈ 1.08% of males
Deuteranomaly #794331 ≈ 4.63% of males
Tritanomaly #a00029 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-970d33 {
  color: #970d33;
}
Background
.bg-970d33 {
  background-color: #970d33;
  color: #ffffff;
}
Border
.border-970d33 {
  border: 2px solid #970d33;
}
CSS variables
:root {
  --color-primary: #970d33;
  --color-primary-rgb: 151 13 51;
  --color-primary-hsl: 343 84% 32%;
}
Gradient
.gradient-970d33 {
  background: linear-gradient(135deg, #970d33, #972c0d);
}
Colored shadow
.shadow-970d33 {
  box-shadow: 0 8px 24px rgb(151 13 51 / 0.35);
}

Vivid Burgundy
#970d33  rgb(151, 13, 51)  hsl(343, 84%, 32%)  Vivid Burgundy
#0d9771  rgb(13, 151, 113)  hsl(163, 84%, 32%)  Shamrock Green
#33970d  rgb(51, 151, 13)  hsl(103, 84%, 32%)  Islamic Green
#0d3397  rgb(13, 51, 151)  hsl(223, 84%, 32%)  Smalt