#970d30 ≈ Vivid Burgundy
#970d30 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 5.1% green and 18.82% blue; printed in CMYK it uses 0% cyan, 91.39% magenta, 68.21% yellow and 40.78% black. Its hue angle is 344.78°, with 84.15% saturation and 32.16% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.69:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 2.55.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0708 |
Shades
#970d30 mixed progressively with black.
Tints
#970d30 mixed progressively with white.
Tones
#970d30 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-970d30 {
color: #970d30;
}
.bg-970d30 {
background-color: #970d30;
color: #ffffff;
}
.border-970d30 {
border: 2px solid #970d30;
}
:root {
--color-primary: #970d30;
--color-primary-rgb: 151 13 48;
--color-primary-hsl: 345 84% 32%;
}
.gradient-970d30 {
background: linear-gradient(135deg, #970d30, #972f0d);
}
.shadow-970d30 {
box-shadow: 0 8px 24px rgb(151 13 48 / 0.35);
}
Vivid Burgundy
#970d30 rgb(151, 13, 48) hsl(345, 84%, 32%) Vivid Burgundy
#0d9774 rgb(13, 151, 116) hsl(165, 84%, 32%) Jungle Green
#30970d rgb(48, 151, 13) hsl(105, 84%, 32%) Islamic Green
#0d3097 rgb(13, 48, 151) hsl(225, 84%, 32%) Smalt